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Survey: social media characteristics and online purchasing in Italy in 2016

How do you use social media while shopping?

by Statista Research Department, last edited Feb 6, 2018
Survey: social media characteristics and online purchasing in Italy in 2016 This statistic displays the results of a survey investigating how individuals in Italy use social media while purchasing. According to the survey results, as of the survey period, nearly half of the respondents stated to use social media to read reviews, comments and feedbacks. Another 38 percent of the individuals interviewed admitted to use social media in order to receive special offers.
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How do you use social media while shopping?

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