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Distribution of companies' revenue in marketing in Sweden 2019

This statistic shows a survey on the share of companies' revenue in marketing in Sweden in 2019. During the survey period, 25.7 percent of the respondents stated that their company have invested between 0.5 and one percent of their turnover in marketing.

For this survey, most of the marketing managers, who were interviewed, worked for a business-to-business (B2B) company.

How much of your revenue does your company invest in marketing?

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Release date

November 2019



Survey time period

September 20 to October 18, 2019

Number of respondents

37 respondents

Special properties

86,5 percent of B2B businesses, 2.7 percent of B2C businesses, 10.8 percent B2B & B2C businesses

Supplementary notes

This question was phrased by the source as follows: "Hur stor del av er omsättning investerar ni i marknadsföring?"

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Statistics on "Digital marketing in the United Kingdom (UK)"

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