This statistic shows the coupon usage of affluent shoppers in the United States in 2015. During the survey, 87 percent of respondents stated that they use in-store paper coupons.
Coupon usage of affluent shoppers in the United States in 2015*
* Affluent shoppers refers to those who earn $100K or more.
** Discounts received on a smartphone/mobile device and/or downloaded onto a store ID/loyalty card.
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Statistics on "Coupon market in the United States"
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NCH Marketing Services. (March 15, 2016). Coupon usage of affluent shoppers in the United States in 2015* [Graph]. In Statista. Retrieved January 18, 2020, from https://www.statista.com/statistics/630273/coupon-usage-of-affluent-shoppers-in-the-us/
NCH Marketing Services. "Coupon usage of affluent shoppers in the United States in 2015*." Chart. March 15, 2016. Statista. Accessed January 18, 2020. https://www.statista.com/statistics/630273/coupon-usage-of-affluent-shoppers-in-the-us/
NCH Marketing Services. (2016). Coupon usage of affluent shoppers in the United States in 2015*. Statista. Statista Inc.. Accessed: January 18, 2020. https://www.statista.com/statistics/630273/coupon-usage-of-affluent-shoppers-in-the-us/
NCH Marketing Services. "Coupon Usage of Affluent Shoppers in The United States in 2015*." Statista, Statista Inc., 15 Mar 2016, https://www.statista.com/statistics/630273/coupon-usage-of-affluent-shoppers-in-the-us/
NCH Marketing Services, Coupon usage of affluent shoppers in the United States in 2015* Statista, https://www.statista.com/statistics/630273/coupon-usage-of-affluent-shoppers-in-the-us/ (last visited January 18, 2020)
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