Try our corporate solution for free!
(212) 419-8286

Coupon use in the United States 2017-2020

In 2020, 88 percent of survey respondents in the United States stated that they had used coupons for shopping, a decrease of six percent compared to the previous year.

Digital coupon apps and websites

Based on average monthly visits, was the preferred coupon website in the United States in 2019. and were also among the most popular websites that year. One year earlier, some 70 percent of American adults searched for digital coupons on store websites themselves, making it the most common search method. Coupon apps were used to a lesser degree by American consumers during 2018: just under sixty percent used grocery/drug/mass store and/or supercenter saving apps in order to use coupons.

Importance of digital coupons

In 2018, just over 50 percent of American 18 to 39-year-olds considered discounts and coupons for digital purchases to be very important. While each age group found such digital coupons to be quite important, people aged sixty and over were the least concerned with them overall.

Consumers who ever use coupons for shopping in the United States from 2017 to 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date



United States

Survey time period

June 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Figures for 2017 and 2018 have been taken from previous versions of the report.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Coupon market in the United States"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.