• Online purchase of jewelry during Christmas 2015 in Italy | Statistic

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Italy: reasons for online purchase of jewelry during Christmas 2015

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What are the main reasons why you decided to purchase watches, jewelry and silverware online instead of going to a traditional shop?
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Italy: reasons for online purchase of jewelry during Christmas 2015

This statistic shows the leading reasons to purchase jewelry online during Christmas 2015 in Italy. As of 2015, customers purchased online mostly because of the price (47.2 percent) and the simplicity to detect products (41.7 percent).

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This statistic shows the leading reasons to purchase jewelry online during Christmas 2015 in Italy. As of 2015, customers purchased online mostly because of the price (47.2 percent) and the simplicity to detect products (41.7 percent).

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Release date: January 2016

Region: Italy
Survey time period: January 12 to 18, 2016
Number of respondents: 1,000 respondents
Age group: 18 years and older
Method of interview: CATI, online interview
Supplementary notes: The survey question is phrased as follow: 'Quali sono le ragioni principali per cui hai scelto di acquistare gioielli, preziosi, orologi e bijoux su internet anziché recarsi ad acquistarli presso una gioielleria tradizionale?'.

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