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Italy: reasons for online purchase of jewelry during Christmas 2015

What are the main reasons why you decided to purchase watches, jewelry and silverware online instead of going to a traditional shop?

Italy: reasons for online purchase of jewelry during Christmas 2015 This statistic shows the leading reasons to purchase jewelry online during Christmas 2015 in Italy. As of 2015, customers purchased online mostly because of the price (47.2 percent) and the simplicity to detect products (41.7 percent).
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What are the main reasons why you decided to purchase watches, jewelry and silverware online instead of going to a traditional shop?

Share of respondents who purchased online
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Share of respondents who purchased online
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This statistic shows the leading reasons to purchase jewelry online during Christmas 2015 in Italy. As of 2015, customers purchased online mostly because of the price (47.2 percent) and the simplicity to detect products (41.7 percent).
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Release date
January 2016
Region
Italy
Survey time period
January 12 to 18, 2016
Number of respondents
1,000 respondents
Age group
18 years and older
Method of interview
CATI, online interview
Supplementary notes
The survey question is phrased as follow: 'Quali sono le ragioni principali per cui hai scelto di acquistare gioielli, preziosi, orologi e bijoux su internet anziché recarsi ad acquistarli presso una gioielleria tradizionale?'.
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