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Italy: reasons for online purchase of jewelry during Christmas 2015

Published by Statista Research Department, Jan 25, 2016
This statistic shows the leading reasons to purchase jewelry online during Christmas 2015 in Italy. As of 2015, customers purchased online mostly because of the price (47.2 percent) and the simplicity to detect products (41.7 percent).

What are the main reasons why you decided to purchase watches, jewelry and silverware online instead of going to a traditional shop?

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Sources

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Release date

January 2016

Region

Italy

Survey time period

January 12 to 18, 2016

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

CATI, online interview

Supplementary notes

The survey question is phrased as follow: 'Quali sono le ragioni principali per cui hai scelto di acquistare gioielli, preziosi, orologi e bijoux su internet anziché recarsi ad acquistarli presso una gioielleria tradizionale?'.

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