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Levels of comfort with data collection by search engines in the Benelux 2016

Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the Benelux as of April 2016*

Levels of comfort with data collection by search engines in the Benelux 2016 This statistic displays the findings of a survey on the distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the Benelux as of April 2016. During the survey period, roughly one in every three Luxembourg respondent reported that they were fairly uncomfortable with search engines collecting their personal data.
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Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the Benelux as of April 2016*

BelgiumLuxembourgNetherlands
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BelgiumLuxembourgNetherlands
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This statistic displays the findings of a survey on the distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the Benelux as of April 2016. During the survey period, roughly one in every three Luxembourg respondent reported that they were fairly uncomfortable with search engines collecting their personal data.
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Release date
June 2016
Region
Belgium, Luxembourg, Netherlands
Survey time period
April 9, 2016 to April 18, 2016 for Belgium and the Netherlands; April 9, 2016 to April 17, 2016 for Luxembourg
Number of respondents
1,007 for Belgium; n=1,041 for the Netherlands; n=501 for Luxembourg
Age group
15 years and older
Method of interview
Face-to-face interview
Supplementary notes
* The original survey question was phrased as follows:
"QD5.1 To what extent are you comfortable or not with the fact that search engines use information about your online activity and personal data to tailor advertisements or content to what interests you?"
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