Levels of comfort with data collection by search engines in the Benelux 2016

This statistic displays the findings of a survey on the distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the Benelux as of April 2016. During the survey period, roughly one in every three Luxembourg respondent reported that they were fairly uncomfortable with search engines collecting their personal data.

Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the Benelux as of April 2016*

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Source

Release date

June 2016

Region

Belgium, Luxembourg, Netherlands

Survey time period

April 9, 2016 to April 18, 2016 for Belgium and the Netherlands; April 9, 2016 to April 17, 2016 for Luxembourg

Number of respondents

1,007 for Belgium; n=1,041 for the Netherlands; n=501 for Luxembourg

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was phrased as follows:
"QD5.1 To what extent are you comfortable or not with the fact that search engines use information about your online activity and personal data to tailor advertisements or content to what interests you?"

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