As of 2024, the Nike brand was valued at just under 30 billion U.S. dollars, which is a slight decrease of about 1.4 billion from the previous year.
Nike's popularity
The Nike brand is exceedingly popular. In fact, it stood in tied first place (alongside adidas) for the most well-known sneakers brand in the United States in 2023. What's more, Nike's popularity has expanded substantially beyond the United States, with non-U.S. markets now bringing in a 60 percent share of the company’s revenue.
Nike’s advertising
In order to remain such a recognizable brand, Nike spends a sizeable amount of money on advertising and promotion. In 2023, for example, the company's promotional costs hit the four billion-dollar-mark. Nike prides itself on its memorable ads and is viewed as a diverse advertiser by U.S. audiences.
Brand value of the sports company Nike worldwide from 2016 to 2024
(in million U.S. dollars)
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Brand Finance. (January 17, 2024). Brand value of the sports company Nike worldwide from 2016 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/632210/nike-brand-value/
Brand Finance. "Brand value of the sports company Nike worldwide from 2016 to 2024 (in million U.S. dollars)." Chart. January 17, 2024. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/632210/nike-brand-value/
Brand Finance. (2024). Brand value of the sports company Nike worldwide from 2016 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/632210/nike-brand-value/
Brand Finance. "Brand Value of The Sports Company Nike Worldwide from 2016 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/632210/nike-brand-value/
Brand Finance, Brand value of the sports company Nike worldwide from 2016 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/632210/nike-brand-value/ (last visited October 04, 2024)
Brand value of the sports company Nike worldwide from 2016 to 2024 (in million U.S. dollars) [Graph], Brand Finance, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/632210/nike-brand-value/