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Global brand value of Nike from 2016 to 2020

In 2020, the Nike brand was valued at approximately 34.8 billion U.S. dollars, which was an increase of over two billion U.S. dollars from 2019.

Nike's popularity

Nike's footwear segment was the source of the most revenue for the company in 2019, netting over 24 billion U.S. dollars that year. Among U.S. consumers, Nike was the most popular sports shoe, ahead of its main competitors Adidas. In recent years, Nike's popularity has expanded beyond the United States, with non-U.S. markets bringing in an increasing share of the company’s revenue.

Nike’s advertising

In order to remain such a recognizable brand, Nike spends an increasing amount of money on advertising and promotion. The company had costs of 3.75 billion U.S. dollars in 2019. The company prides itself on its memorable ads and is viewed as a diverse advertiser by U.S. audiences. In 2019, Nike was the most followed athletic apparel brand on YouTube, recording over 951,000 followers.

Brand value of the sports company Nike worldwide from 2016 to 2020

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Release date

January 2020



Survey time period

2016 to 2020

Supplementary notes

Figures prior to 2019 taken from previous editions of this publication.

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Statistics on "Nike"

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