Nike and Adidas are the two most well-known brands in the United States, with a brand awareness of 96 percent and 95 percent respectively among online respondents. Other well-known sneaker brands in the U.S. include Jordan, Puma, and Reebok, to name a few.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading sneakers brands ranked by brand awareness in the United States in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (October 9, 2024). Leading sneakers brands ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/1340401/most-well-known-sneaker-brands-in-the-united-states/
Statista. "Leading sneakers brands ranked by brand awareness in the United States in 2024." Chart. October 9, 2024. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/1340401/most-well-known-sneaker-brands-in-the-united-states/
Statista. (2024). Leading sneakers brands ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/1340401/most-well-known-sneaker-brands-in-the-united-states/
Statista. "Leading Sneakers Brands Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 9 Oct 2024, https://www.statista.com/statistics/1340401/most-well-known-sneaker-brands-in-the-united-states/
Statista, Leading sneakers brands ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1340401/most-well-known-sneaker-brands-in-the-united-states/ (last visited November 01, 2024)
Leading sneakers brands ranked by brand awareness in the United States in 2024 [Graph], Statista, October 9, 2024. [Online]. Available: https://www.statista.com/statistics/1340401/most-well-known-sneaker-brands-in-the-united-states/
