Which Christmas gifts do you think you will purchase online this year?

Types of Christmas gifts consumers were planning to purchase online in Sweden 2016 This survey shows the which Christmas presents consumers were planning to buy online in Sweden in 2016. 17 percent of respondents were planning to buy children toys and other children goods online for Christmas that year.
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Share of respondents
Media29%
Home electronics25%
Goods for children & toys17%
Clothing & footwear16%
Beauty & healthcare products14%
Car, boat and motorbike accessories7%
Sport & recreation6%
Consumables1%
Share of respondents
Media29%
Home electronics25%
Goods for children & toys17%
Clothing & footwear16%
Beauty & healthcare products14%
Car, boat and motorbike accessories7%
Sport & recreation6%
Consumables1%
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Description Source More information
This survey shows the which Christmas presents consumers were planning to buy online in Sweden in 2016. 17 percent of respondents were planning to buy children toys and other children goods online for Christmas that year.
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Release date
November 2016
Region
Sweden
Survey time period
Q3 2016
Number of respondents
4 consumer surveys*
Age group
18-79 years old
Special properties
Respondents who are planning to purchase Christmas gifts
Method of interview
Online survey
Supplementary notes
* Sources have conducted four consumer studies:
August 1,686 respondents
September 1,651 respodents
October 1,603 and 3,001 respondents.

The survey represents 95 percent of the Swedish population who has access to the internet.

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