Types of Christmas gifts consumers were planning to purchase online in Sweden 2019

Roughly 55 percent of Swedes who planned to buy Christmas presents online wanted to buy books or media. The corresponding percentage for clothing and footwear shoppers was 54 percent that year.

Which Christmas gifts do you think you will purchase online this year?

Share of respondents
Clothing & footwear54%
Goods for children & toys41%
Home electronics30%
Beauty & healthcare products27%
Sport & recreation24%
Car, boat and motorbike accessories5%
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Release date

November 2019



Survey time period

Q3 2019

Number of respondents

7,391 respondents

Age group

18-79 years old

Special properties

Respondents who are planning to purchase Christmas gifts

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Vilka slags julklappar tror du att du kommer att handla i år?"

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Statistics on "Christmas in Scandinavia"

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