Potential for email marketing improvements in companies in the UK 2016-2019

This statistic shows the results of a survey among company and in-house marketers on goals for improvement in email marketing in the United Kingdom (UK) from 2016 to 2019. During the survey in 2019, 67 percent of respondents reported that they would like to improve personalization of their email marketing, a decrease of one percent compared to the previous year. Other commonly-cited goals were better segmentation at 59 percent of respondents and better marketing automation at 53 percent of respondents.

What would you like to do with your email marketing that you currently cannot do to your satisfaction?

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Release date

September 2019


United Kingdom

Survey time period

2016 to 2019*

Number of respondents


Special properties

marketers and supply-side respondents, including agencies, consultants and vendors

Method of interview

Online survey

Supplementary notes

* Most recent survey period from March to April 2019.
** n (2019) = 220; n (2018) = 296; n (2017) = 548; n (2016) = 468.

Multiple answers were possible.

The majority (57%) of respondents were UK based.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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