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Potential for email marketing improvements in companies in the UK 2016-2018

What would you like to do with your email marketing that you currently cannot do to your satisfaction?

by Statista Research Department, last edited Sep 20, 2019
Potential for email marketing improvements in companies in the UK 2016-2018 This statistic shows the results of a survey among company and in-house marketers on goals for improvement in email marketing in the United Kingdom (UK) from 2016 to 2018. During the survey in 2018, 68 percent of respondents reported that they would like to improve personalization of their email marketing, an increase of two percent compared to the previous year. Other commonly-cited goals were better segmentation at 60 percent of respondents and better marketing automation at 49 percent of respondents.
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What would you like to do with your email marketing that you currently cannot do to your satisfaction?

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