Email marketing: improvement goals

During a 2019 survey carried out among marketers from across the globe, 67 percent of respondents reported that they would like to improve personalization of their email marketing. Other commonly-cited goals were better segmentation at 59 percent of respondents and better marketing automation at 53 percent of respondents.

What would you like to do with your email marketing that you currently cannot do to your satisfaction?

Characteristic	Share of respondents
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Release date

September 2019

More information

Region

Worldwide

Survey time period

June and July 2019

Number of respondents

296**

Special properties

marketers and supply-side respondents, including agencies, consultants and vendors

Method of interview

Online survey

Supplementary notes

Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.

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