Share of online influence on prospective car buyers in 2015

This statistic shows the share of online influence- specifically by websites, on stages of the decision making process by prospective car buyers in 2015, in percent. From the recorded data, it can be observed that even though dealership websites have less influence on the exploration and selection processes, compared to third party sites and manufacturer sites, but have the most influence on the final decision of buyers.

Share of online influence on consumer preference of prospective car buyers in 2015, in percent

DreamExploreSelectBuy
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Source

Release date

January 2015

Region

Worldwide

Survey time period

2015

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Statistics on "Motor vehicle production"

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