This statistic shows the share of online influence- specifically by websites, on stages of the decision making process by prospective car buyers in 2015, in percent. From the recorded data, it can be observed that even though dealership websites have less influence on the exploration and selection processes, compared to third party sites and manufacturer sites, but have the most influence on the final decision of buyers.
Share of online influence on consumer preference of prospective car buyers in 2015, in percent
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AutoTrader.com. (January 1, 2015). Share of online influence on consumer preference of prospective car buyers in 2015, in percent [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/645617/online-influence-on-consumer-preference/
AutoTrader.com. "Share of online influence on consumer preference of prospective car buyers in 2015, in percent." Chart. January 1, 2015. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/645617/online-influence-on-consumer-preference/
AutoTrader.com. (2015). Share of online influence on consumer preference of prospective car buyers in 2015, in percent. Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/645617/online-influence-on-consumer-preference/
AutoTrader.com. "Share of Online Influence on Consumer Preference of Prospective Car Buyers in 2015, in Percent." Statista, Statista Inc., 1 Jan 2015, https://www.statista.com/statistics/645617/online-influence-on-consumer-preference/
AutoTrader.com, Share of online influence on consumer preference of prospective car buyers in 2015, in percent Statista, https://www.statista.com/statistics/645617/online-influence-on-consumer-preference/ (last visited September 21, 2024)
Share of online influence on consumer preference of prospective car buyers in 2015, in percent [Graph], AutoTrader.com, January 1, 2015. [Online]. Available: https://www.statista.com/statistics/645617/online-influence-on-consumer-preference/