Online fashion retail: change bounce rate Europe by country 2015-2016

This statistic shows the change in bounce rates in online fashion retail across European countries from 2015 to 2016. While the bounce rate in Europe decreased by -0.8 percent overall, the United Kingdom (UK) recorded the biggest decrease of 4.1 percent. On the other end, bounce rates increased in the northern European region by 7 percent, followed by an increment of 4.2 percent in France.

Change in bounce rate for online fashion retail in Europe from 2015 to 2016, by country

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Release date

December 2016



Survey time period

July 2016

Supplementary notes

Bounce refers to people that come to your store and then leaving immediately, without making a purchase.

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