This statistic shows the results of a survey conducted between April and November of 2016 among 8,000 adult Americans on their preferred smartphone brand. The results were sorted by ethnicity. During the survey, 37.5 percent of African American respondents stated their preferred brand is Samsung; 29.7 percent of Hispanic respondents said the same.
United States: Brand preferences for smartphones in 2016, by ethnicity
* African American, n=1,020
Asian American, n=279
Hispanic, n=1,075
Caucasian, n=5,586.
The source does not specify why the numbers don't add up to 100 percent.
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MSW-ARS Research/The Brand Strength Monitor. (December 15, 2016). United States: Brand preferences for smartphones in 2016, by ethnicity [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/651118/united-states-brand-preferences-smartphone-by-ethnicity/
MSW-ARS Research/The Brand Strength Monitor. "United States: Brand preferences for smartphones in 2016, by ethnicity." Chart. December 15, 2016. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/651118/united-states-brand-preferences-smartphone-by-ethnicity/
MSW-ARS Research/The Brand Strength Monitor. (2016). United States: Brand preferences for smartphones in 2016, by ethnicity. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/651118/united-states-brand-preferences-smartphone-by-ethnicity/
MSW-ARS Research/The Brand Strength Monitor. "United States: Brand Preferences for Smartphones in 2016, by Ethnicity." Statista, Statista Inc., 15 Dec 2016, https://www.statista.com/statistics/651118/united-states-brand-preferences-smartphone-by-ethnicity/
MSW-ARS Research/The Brand Strength Monitor, United States: Brand preferences for smartphones in 2016, by ethnicity Statista, https://www.statista.com/statistics/651118/united-states-brand-preferences-smartphone-by-ethnicity/ (last visited February 18, 2020)
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