• United States - brand preferences for smartphones by ethnicity 2016

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This statistic shows the results of a survey conducted between April and November of 2016 among 8,000 adult Americans on their preferred smartphone brand. The results were sorted by ethnicity. During the survey, 37.5 percent of African American respondents stated their preferred brand is Samsung; 29.7 percent of Hispanic respondents said the same.

United States: Brand preferences for smartphones in 2016, by ethnicity

Characteristic	African American	Asian American	Hispanic	Caucasian
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Release date

December 2016

More information

Region

United States

Survey time period

April to November 2016

Number of respondents

almost 8,000*

Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* African American, n=1,020
Asian American, n=279
Hispanic, n=1,075
Caucasian, n=5,586.
The source does not specify why the numbers don't add up to 100 percent.