TikTok saw a huge increase in popularity during the coronavirus (COVID-19) outbreak in four selected Nordic countries. The share of Danes using TikTok increased from one percent before the COVID-19 outbreak, to four percent during the pandemic. This was a significant increase of 300 percent.
Share of individuals using TikTok before and during the coronavirus outbreak in the Nordic countries in 2020
The source adds the following information:
"The period ‘before COVID-19’ represents the period from September 11, 2019, to March 14, 2020, while the period ‘during COVID-19’ represents the period from March 15, to May 22, 2020.
This means that changes in media consumption behaviour are not necessarily directly caused by the COVID-19 outbreak. Some changes in media consumption behaviour may be related to underlying trends, e.g. traditional TV viewing decreasing and podcast listening increasing."
*Respondents across seven countries: United States, United Kingdom, Germany, Denmark, Sweden, Norway, and Finland.
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AudienceProject. (June 12, 2020). Share of individuals using TikTok before and during the coronavirus outbreak in the Nordic countries in 2020 [Graph]. In Statista. Retrieved September 24, 2020, from https://www.statista.com/statistics/1128722/tiktok-usage-during-covid-19-in-the-nordics/
AudienceProject. "Share of individuals using TikTok before and during the coronavirus outbreak in the Nordic countries in 2020." Chart. June 12, 2020. Statista. Accessed September 24, 2020. https://www.statista.com/statistics/1128722/tiktok-usage-during-covid-19-in-the-nordics/
AudienceProject. (2020). Share of individuals using TikTok before and during the coronavirus outbreak in the Nordic countries in 2020. Statista. Statista Inc.. Accessed: September 24, 2020. https://www.statista.com/statistics/1128722/tiktok-usage-during-covid-19-in-the-nordics/
AudienceProject. "Share of Individuals Using Tiktok before and during The Coronavirus Outbreak in The Nordic Countries in 2020." Statista, Statista Inc., 12 Jun 2020, https://www.statista.com/statistics/1128722/tiktok-usage-during-covid-19-in-the-nordics/
AudienceProject, Share of individuals using TikTok before and during the coronavirus outbreak in the Nordic countries in 2020 Statista, https://www.statista.com/statistics/1128722/tiktok-usage-during-covid-19-in-the-nordics/ (last visited September 24, 2020)
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