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TikTok usage during COVID-19 in the Nordics 2020

Published by L. Ceci, Jan 28, 2022
TikTok saw a huge increase in popularity during the coronavirus (COVID-19) outbreak in four selected Nordic countries. The share of Danes using TikTok increased from one percent before the COVID-19 outbreak, to four percent during the pandemic. This was a significant increase of 300 percent.

Share of individuals using TikTok before and during the coronavirus outbreak in the Nordic countries in 2020

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Source

Use Ask Statista Research Service

In cooperation with
AudienceProject
Release date

June 2020

Region

Denmark, Finland, Norway, Sweden

Survey time period

September 11, 2019 to May 22, 2020

Number of respondents

21,000*

Method of interview

Online survey

Supplementary notes

The source adds the following information:
"The period ‘before COVID-19’ represents the period from September 11, 2019, to March 14, 2020, while the period ‘during COVID-19’ represents the period from March 15, to May 22, 2020.
This means that changes in media consumption behaviour are not necessarily directly caused by the COVID-19 outbreak. Some changes in media consumption behaviour may be related to underlying trends, e.g. traditional TV viewing decreasing and podcast listening increasing."

*Respondents across seven countries: United States, United Kingdom, Germany, Denmark, Sweden, Norway, and Finland.

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