This survey shows the share of Instagram users in Norway from Q1 to Q4 of 2016, by age group. The share of users was highest in the 18 to 29 years age group. The Instagram usage rate in this age group has been fluctuating with the peak in Q1 (72 percent) and the lowest rate in Q4 (64 percent). The second biggest group of Instagram users was 30 to 39 year olds with 60 percent of users in the last quarter of 2016. The Instagram usage rate in this age group has grown by 9 percent since the first quarter. When splitting Norwegian Instagram users by gender, it is noticeable that women were more active Instagram users. 81 percent of females aged 18 to 29 years have used Instagram in Norway in Q4 2016 compared to 48 percent of males. Majority of Norwegian Instagram users accessed the photo sharing app every day (57 percent).
Share of Instagram users in Norway from Q1 and Q4 2016, by age group
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- Release date
- February 2017
- Region
- Norway
- Survey time period
- 2016
- Number of respondents
- about 1,700 quarterly
- Age group
- 18 years and older
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