Instagram users in Norway as of Q1 2022, by age group and gender
Women aged between 18 and 29 years were the group with highest share of Instagram users in Norway in the first quarter of 2022. Approximately 89 percent of them used the social media platform. By comparison, 73 percent of men in Norway aged 18 to 19 years used Instagram. Male Norwegians aged 60 or older were the group which was least present on Instagram for the evaluated period. Daily usage frequency of Instagram in Norway fluctuated slightly over the past years, peaking in the second quarter of 2020.
Why do people use Instagram?
Most of the Norwegians who participated in a 2019 survey reported two main purposes to use Instagram: entertainment and keeping contact with friends/family on Instagram. Over one fourth of the respondents that year used the platform to strengthen their professional network.
Social networks in Norway
Overall, the share of Norwegians participating in social media increased in recent years. Compared to under 60 percent as of 2011, there had been almost 90 percent of all individuals used social networks in 2019. In the first quarter of 2021, Instagram was the second most used social media platform by women after Pinterest, while Twitter and YouTube were the most popular ones among men.
Why do people use Instagram?
Most of the Norwegians who participated in a 2019 survey reported two main purposes to use Instagram: entertainment and keeping contact with friends/family on Instagram. Over one fourth of the respondents that year used the platform to strengthen their professional network.
Social networks in Norway
Overall, the share of Norwegians participating in social media increased in recent years. Compared to under 60 percent as of 2011, there had been almost 90 percent of all individuals used social networks in 2019. In the first quarter of 2021, Instagram was the second most used social media platform by women after Pinterest, while Twitter and YouTube were the most popular ones among men.
