Instagram users in Norway 2020, by age group and gender

Women, aged between 18 and 39 years, were the group with highest share of Instagram users in Norway in the third quarter of 2020. In fact, 82 percent of them used the social media platform. By comparison, male users in the age group of 18 to 29 years were 72 percent. Male Norwegians aged 60 or older were the group which was least present on Instagram for the evaluated period, making up 39 percent of the respondents who used the platform. The frequency of usage fluctuated slightly over the past years, peaking in the fourth quarter of 2019.  

Why Instagram?

     Most of the Norwegians who participated in a survey in 2019 reported two main purposes to use Instagram: entertainment and keeping contact with friends/family on Instagram. Over one fourth of the respondents that year used the platform to strengthen their professional network.

Social networks in Norway

    Overall, the share of Norwegians participating in social media increased in the period from 2011 to 2019. Compared to under 60 percent as of 2011, there had been almost 90 percent of all individuals used social networks in 2019. In the first quarter of 2020, Instagram was the most used social media platform by women, while Twitter was the most popular one among men.