Instagram users in Norway 2019, by age group and gender

Women, aged between 18 and 29 years, were the group with highest share of Instagram users in Norway in the first quarter of 2019. In fact, 88 percent of them used the social media platform, compared to the male users in that age group, who were 65 percent. Male Norwegians aged 60 or older were the group which was least present on Instagram for the evaluated period, making up 33 percent of the respondents who used the platform. The frequency of usage fluctuated slightly over the past year, peaking in the third quarter of 2018.  

Why Instagram?

     Most of the Norwegians who participated in a survey in 2019 reported two main purposesto use Instagram: entertainment and keeping contact with friends/family on Instagram. Over one fourth of the respondents that year used the platform to strengthen their professional network.

Social networks in Norway

    Overall, the share of Norwegians participating in social media increased in the period from 2011 to 2018. Compared to under 60 percent as of 2011, there had been more than 80 percent of all individuals used social networks in 2018. In the first quarter of 2019, Instagram was the most used social media platform by women, while Twitter was the most popular one among men.

Share of Instagram users in Norway in Q3 2019, by age group and gender

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Release date

November 2019



Survey time period

Q3 2019

Age group

18 years and older

Supplementary notes

The source does not provide any information about the number of respondents.

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Statistics on "Social media usage in the Nordics"

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