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WhatsApp usage in Norway 2020, by frequency

Most WhatsApp users in Norway reported to have used the app several times a month. To be precise, 85 percent of the respondents to a survey conducted in the third quarter of 2020 used WhatsApp several times a month. 38 percent of the respondents said they used it daily, whereas 70 percent of Norwegians reported to use WhatsApp weekly. Overall, most of the social media users in Norway used social media daily or almost daily.

 Why WhatsApp? 

     The purpose for which most Norwegians used WhatsApp in 2019 was to keep in touch with friends and family. Six percent reported to use the platform to strengthen their professional network. Only two percent of the interviewed Norwegians used it for news with another one percent using it to follow brands or companies.

 Social networks in Norway over the years 

     The share of individuals participating in social networks in Norway increased from 59 percent as of 2011, to significantly more in 2019, when 86 percent of the interviewed Norwegians reported to have created a user profile, posted messages, or done another contribution to a social media platform.

WhatsApp usage in Norway in 2020, by frequency

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Source

In cooperation with
AudienceProject
Release date

September 2020

Region

Norway

Survey time period

Q3 2020

Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

The source adds the following information: "The figures represent how often the ones using the following social media are using the social media".

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