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WhatsApp usage in Norway 2017, by frequency

WhatsApp usage in Norway in 2017, by frequency

by H. Tankovska, last edited Aug 14, 2019
WhatsApp usage in Norway 2017, by frequency Most WhatsApp users in Norway reported to have used the app several times a week. To be precise, 39 percent of the respondents to a survey conducted in the first half of 2017 used WhatsApp several times a week. 14 percent of the respondents said they used it several times a day whereas only eight percent of Norwegians reported to use WhatsApp less often than once a month. Overall, most of the social media users in Norway used social media daily or almost daily in 2018.
 Why WhatsApp? 

     The purpose for which most Norwegians (86 percent) used WhatsApp in 2017 was to keep in touch with friends and family. Seven percent reported to use the platform to strengthen their professional network. Only two percent of the interviewed Norwegians used it for news with another two percent using it to follow brands or companies.

 Social networks in Norway over the years 

     The share of individuals participating in social networks in Norway increased from 59 percent as of 2011, to 82 percent in 2018. It peaked in 2017, when 83 percent of the interviewed Norwegians reported to have created a user profile, posted messages, or done another contribution to a social media platform.
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WhatsApp usage in Norway in 2017, by frequency

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