In 2023, service-related advertisers accounted for 16 percent of Louisiana-based out-of-home (OOH) media corporation Lamar Advertising Company's billboard revenue. The health care and restaurant categories followed, with 11 and 10 percent, respectively. Lamar Advertising's net revenue reached 2.11 billion U.S. dollars that year.
Distribution of Lamar Advertising Company's billboard revenue in 2023, by category
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Statista. (March 5, 2024). Distribution of Lamar Advertising Company's billboard revenue in 2023, by category [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/657424/lamar-advertising-billboard-revenue-industry/
Statista. "Distribution of Lamar Advertising Company's billboard revenue in 2023, by category." Chart. March 5, 2024. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/657424/lamar-advertising-billboard-revenue-industry/
Statista. (2024). Distribution of Lamar Advertising Company's billboard revenue in 2023, by category. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/657424/lamar-advertising-billboard-revenue-industry/
Statista. "Distribution of Lamar Advertising Company's Billboard Revenue in 2023, by Category." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/657424/lamar-advertising-billboard-revenue-industry/
Statista, Distribution of Lamar Advertising Company's billboard revenue in 2023, by category Statista, https://www.statista.com/statistics/657424/lamar-advertising-billboard-revenue-industry/ (last visited September 19, 2024)
Distribution of Lamar Advertising Company's billboard revenue in 2023, by category [Graph], Statista, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/657424/lamar-advertising-billboard-revenue-industry/