Out-of-home ad response in the U.S. 2019

Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of April 2019

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Release date

May 2019


United States

Survey time period

March 27 to April 5, 2019

Number of respondents


Age group

16 years and older

Special properties

among respondents who have ridden as a passenger on a public bus or in a taxi, commuter rail or subway, or walked around town, city or downtown area and noticed any out-of-home advertising in the past month

Method of interview

Online survey

Supplementary notes

* For smartphone actions: n = 805 - OOH viewers who own a smartphone with internet access.
Question: In the past year, which, if any, of the activities have you done after seeing a billboard or other out-of-home advertisement?

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