The statistic shows the number of digital billboards in the United States from 2016 to 2018. According to the source, there were 8.1 thousand digital billboards in the U.S. in 2018.
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Number of digital billboards in the U.S. 2016-2018
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Number of digital billboards in the United States from 2016 to 2018
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The statistic shows the number of digital billboards in the United States from 2016 to 2018. According to the source, there were 8.1 thousand digital billboards in the U.S. in 2018.
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The statistic shows the number of digital billboards in the United States from 2016 to 2018. According to the source, there were 8.1 thousand digital billboards in the U.S. in 2018.
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- Release date
- August 2018
- In cooperation with:
- Region
- United States
- Survey time period
- 2016 to 2018
- Supplementary notes
- Figures for periods other than 2018 come from previous reporting.
More information
- Region
- United States
- Survey time period
- 2016 to 2018
- Supplementary notes
- Figures for periods other than 2018 come from previous reporting.
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Global advertising spending growth 2016-2017, by medium
Number of establishments in U.S. advertising industry 2007-2016, by sector
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+Global digital & physical OOH revenue 2015-2020
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Statistics on "Out-of-home advertising"
- Global overview
The most important statistics
- Global out-of-home advertising expenditure from 2010 to 2020 (in billion U.S. dollars)Global OOH ad expenditure 2010-2020
- Out-of-home revenue worldwide from 2015 to 2020, by platform (in billion U.S. dollars)Global digital & physical OOH revenue 2015-2020
- Share of out-of-home in advertising spending in selected countries worldwide in 2016Share of OOH in ad spend 2016, by country
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
- Change of advertising spending in 2016 and 2017, by mediumGlobal advertising spending growth 2016-2017, by medium
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)Global DOOH ad spend 2016-2023
- Share of digital in out-of-home advertising sales worldwide from 2005 to 2021Share of digital in OOH ad sales worldwide 2005-2021
- Value of the digital signage market worldwide in 2016 and 2023 (in billion U.S. dollars)Global digital signage market value 2016-2023
- Largest players
The most important statistics
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2017
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- Share of digital revenue for JCDecauxi from 2012 to 2017JCDecaux digital revenue share 2012-2017
- JCDecaux net income from 2011 to 2017 (in million euros)JCDecaux net income 2011-2017
- Outdoor advertising revenue generated by iHeartMedia, Inc. from 2014 to 2017, by segment (in billion U.S. dollars)iHeartMedia outdoor advertising revenue 2014-2017
- Revenue generated by Outfront Media from 2011 to 2017 (in billion U.S. dollars)Outfront Media revenue 2011-2017
- Revenue generated by Outfront Media with digital billboards from 2013 to 2017 (in million U.S. dollars)Outfront Media DOOH revenue 2013-2017
- Outfront Media net income/loss from 2011 to 2017 (in million U.S. dollars)Outfront Media net income 2011-2017
- U.S. market overview
The most important statistics
- Out-of-home advertising spending in the United States in 2018 and 2022 (in billion U.S. dollars)Out-of-home ad spend in the U.S. 2018-2022
- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)Annual outdoor advertising revenue in the U.S. 2009-2017
- Change in advertising spending in the United States in 2017, by mediumAdvertising revenue growth in the U.S. 2017, by medium
- Out-of-home advertising spending in the United States in 2016, by format (in million U.S. dollars)OOH advertising spending in the U.S. 2016, by format
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector Number of establishments in U.S. advertising industry 2007-2016, by sector
- Number of out-of-home displays of selected types in the United States in 2018Number of OOH displays in the U.S. 2018, by format
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
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The most important statistics
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- Change in digital out-of-home advertising spending in the United States from 2014 to 2019DOOH ad spend growth in the U.S. 2014-2019
- Share of digital in out-of-home advertising spending in the United States from 2014 to 2019Digital share in OOH ad spend in the U.S. 2014-2019
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)Local video ad revenue in the U.S. 2018-2022, by medium
- Distribution of local video advertising revenue in the United States in 2015 and 2016, by mediaLocal video ad revenue in the U.S. 2015-2016, by media
- Number of digital billboards in the United States from 2016 to 2018Number of digital billboards in the U.S. 2016-2018
- Digital out-of-home media revenue in the United States in 2015, by type (in million U.S. dollars)DOOH media revenue in the U.S. 2015, by type
- Canadian market overview
The most important statistics
- Out-of-home (OOH) advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)Out-of-home ad spend in Canada 2010-2019
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- Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016Share of marketers using selected media for advertising in Canada 2016
- Digital out of home (DOOH) advertising spending in Canada from 2014 to 2019 (in million U.S. dollars)Digital outdoor ad spend in Canada 2014-2019
- Outdoor advertising expenditure share in Canada from 2008 to 2015Outdoor advertising spending share in Canada 2008-2015
- Outdoor advertising expenditure growth in Canada from 2008 to 2015 Outdoor advertising spending change in Canada 2008-2015
- Number of out-of-home (OOH) advertising displays in selected markets in Canada in 2016, by formatNumber of outdoor ad displays in selected Canadian cities 2016, by format
- Percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and age groupShare of Canadian internet users who viewed OOH ads 2016, by format and age
- Consumer perception & response
The most important statistics
- Most disliked types of ads in the United States as of October 2016Most disliked ads in the U.S. 2016
- Per capita weekly exposure to out-of-home media worldwide from 2014 to 2016 (in minutes)Exposure to OOH media worldwide 2014-2016
- Out-of-home advertising reach in the United States as of March 2016, by typeOut-of-home ad reach in the U.S. 2016, by type
- Share of consumers who noticed poster advertising in the United States as of November 2016, by age groupU.S. consumer awareness of poster advertising 2016, by age
- Share of consumers who agreed that poster advertising stands out more than selected media ads in the United States as of November 2016U.S. consumers who agreed that poster ads are more visible than other ads 2016
- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017U.S. consumers who find poster advertising annoying 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer actions influenced by poster ads 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Number of billboards in the U.S. 2016-2018
- Outdoor advertising revenue in Germany 1974-2016
- Outfront Media advertising structures 2017, by region
- Outfront Media revenue 2015-2017, by segment
- Data on digital billboard ad consumption in the U.S. 2015
- Lamar Advertising number of displays 2017, by type
- Lamar Advertising billboard revenue 2017, by industry
- South Korea: OOH ad revenue format shares 2016-2018
- Out-of-home advertising revenue in Sweden from 2010-2019
- Out-of-home ad response in the U.S. 2016
- Number of outdoor advertising spaces in Germany 2015-2017, by type
- Number of advertising columns in Germany 1975-2017
- Number of large scale poster spaces in Germany 1975-2017
- Reach of large-format billboard advertising in Germany 2014, by ad impact
- Outfront Media revenue 2014-2015, by region
- Year-on-year change in CPM of standard billboard advertising worldwide 2018
- Great Britain: youths awareness of gambling ads on posters and billboards 2017
- Market shares of OOH waiting area advertisers in the Netherlands 2016
- Billboard advertising prices per day in Germany 2014-2018, by type of ad space
- Chinese and South Asian Canadians ad perception 2015
Studies
- Out-of-home advertising
- Advertising consumption and perception
- Ad blocking
- Advertising industry in Spain
- LGBTQ Ad Format Effectiveness Study
- The Power Of Me
- Video Ads and Viewer Attention
- Advertising market in the U.S.
- Advertising worldwide
- RCS MediaGroup
- Advertising in Africa
- Advertising in the Netherlands
- Advertising in Italy
- Global Digital Out of Home Handbook 2011
- Advertising in China
Statistics on the topic
Free statistics
- Change of advertising spending in 2016 and 2017, by medium
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Share of consumers who noticed poster advertising in the United States as of November 2016, by age group
- Share of consumers who agreed that poster advertising stands out more than selected media ads in the United States as of November 2016
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016
- Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016
Premium Statistics
- Global out-of-home advertising expenditure from 2010 to 2020 (in billion U.S. dollars)
- Out-of-home revenue worldwide from 2015 to 2020, by platform (in billion U.S. dollars)
- Share of out-of-home in advertising spending in selected countries worldwide in 2016
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)
- Share of digital in out-of-home advertising sales worldwide from 2005 to 2021
- Value of the digital signage market worldwide in 2016 and 2023 (in billion U.S. dollars)
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019
- Share of digital in out-of-home advertising worldwide in 2016, by format
- Digital out-of-home advertising revenue worldwide in 2016, by platform (in billion U.S. dollars)
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)
- Revenue generated by JCDecaux from 2011 to 2017 (in billion euros)
- Share of digital revenue for JCDecauxi from 2012 to 2017
- JCDecaux net income from 2011 to 2017 (in million euros)
- Outdoor advertising revenue generated by iHeartMedia, Inc. from 2014 to 2017, by segment (in billion U.S. dollars)
- Revenue generated by Outfront Media from 2011 to 2017 (in billion U.S. dollars)
- Revenue generated by Outfront Media with digital billboards from 2013 to 2017 (in million U.S. dollars)
- Outfront Media net income/loss from 2011 to 2017 (in million U.S. dollars)
- Revenue generated by Lamar Advertising from 2011 to 2017 (in billion U.S. dollars)
- Revenue generated by Lamar Advertising in 2017, by ad type (in million U.S dollars)
- Lamar Advertising net income from 2011 to 2017 (in million U.S. dollars)
- Revenue generated by Ströer SE & Co. KGaA in 2017, by segment (in million euros)
- Revenue generated by Ströer SE & Co. KGaA in 2017, by product group (in million euros)
- Profit/loss generated by Ströer SE & Co. KGaA from 2010 to 2017 (in million euros)
- Out-of-home advertising spending in the United States in 2018 and 2022 (in billion U.S. dollars)
- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)
- Change in advertising spending in the United States in 2017, by medium
- Out-of-home advertising spending in the United States in 2016, by format (in million U.S. dollars)
- Number of out-of-home displays of selected types in the United States in 2018
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Fastest growing out-of-home categories in the United States in 2017
- Leading outdoor advertising categories in the United States in 1st half of 2018, by ad spending (in million U.S. dollars)
- Leading out-of-home advertising markets in the United States in 2015, by ad spend (in million U.S. dollars)
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Change in digital out-of-home media spending in the United States from 2014 to 2016
- Change in digital out-of-home advertising spending in the United States from 2014 to 2019
- Share of digital in out-of-home advertising spending in the United States from 2014 to 2019
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Distribution of local video advertising revenue in the United States in 2015 and 2016, by media
- Number of digital billboards in the United States from 2016 to 2018
- Digital out-of-home media revenue in the United States in 2015, by type (in million U.S. dollars)
- Per capita weekly exposure to digital out-of-home media in the United States from 2014 to 2017 (in minutes)
- Importance of various screen types in video everywhere advertising in the United States in 2016 and 2019
- Reasons for including digital place-based (DPB) media and digital out-of-home (DOOH) media in media plans in the United States as of August 2016
- Out-of-home (OOH) advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Out-of-home advertising spending in Canada from 2010 to 2019, by format (in million Canadian dollars)
- Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016
- Digital out of home (DOOH) advertising spending in Canada from 2014 to 2019 (in million U.S. dollars)
- Outdoor advertising expenditure share in Canada from 2008 to 2015
- Outdoor advertising expenditure growth in Canada from 2008 to 2015
- Number of out-of-home (OOH) advertising displays in selected markets in Canada in 2016, by format
- Percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and age group
- Percentage of consumers who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018
- Most disliked types of ads in the United States as of October 2016
- Per capita weekly exposure to out-of-home media worldwide from 2014 to 2016 (in minutes)
- Out-of-home advertising reach in the United States as of March 2016, by type
- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017
- Number of billboards in the United States from 2016 to 2018
- Net revenue from outdoor advertising in Germany from 1974 to 2016 (in million euros)
- Number of advertising displays operated by Outfront Media as of December 31, 2017, by region
- Revenue generated by Outfront Media from 2015 to 2017, by segment (in million U.S. dollars)
- Key data on digital billboard advertising consumption in the United States as of May 2015
- Number of Lamar Advertising displays in 2017, by type
- Distribution of billboard revenue generated by Lamar Advertising in 2017, by advertiser's industry
- Distribution of out-of-home advertising revenue in South Korea from 2016 to 2018, by format
- Out-of-home advertising revenue in Sweden from 2010 to 2014, with a forecast to 2019 (in million U.S. dollars)
- Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of March 2016
- Number of outdoor advertising spaces in Germany in 2015 and 2017, by type
- Number of advertising columns in Germany from 1975 to 2017
- Number of large scale poster spaces in Germany from 1975 to 2017
- Reach of large-format billboard advertising in Germany in 2014, by advertising impact and population size
- Revenue generated by Outfront Media from 2014 to 2016, by region (in million U.S. dollars)
- Year-on-year change in cost-per-mille (CPM) of standard billboard advertising in selected countries worldwide in 2018
- Level of youths awareness of gambling advertisements on posters and billboards in Great Britain in 2017, by frequency
- Market shares of out of home waiting area advertisers in the Netherlands in 2016
- Average prices for billboard advertising per day and space in Germany from 2014 to 2018, by type of ad space (in euros)
- Share of Chinese and South Asian consumers in Canada who believe ads help them keep current with new products as of July 2015
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