
- Media & Advertising›
- Advertising & Marketing ›
Number of digital billboards in the U.S. 2016-2018
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Number of digital billboards in the United States from 2016 to 2018
Exclusive Premium Statistic

Number of billboards | |
---|---|
- | - |
- | - |
- | - |
Number of billboards | |
---|---|
- | - |
- | - |
- | - |
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Please be patient - this may take a moment
Description
Source
More information
- Region
- United States
- Survey time period
- 2016 to 2018
- Supplementary notes
- Figures for periods other than 2018 come from previous reporting.
- Region
- United States
- Survey time period
- 2016 to 2018
- Supplementary notes
- Figures for periods other than 2018 come from previous reporting.




You only have access to basic statistics.
This statistic is not included in your account!
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate solution including all features.
Prices do not include sales tax.






All Information
in one Presentation
- 141 page/s
- English
- pptx
- Detailed references
Everything On "Out-of-home advertising" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
- Global overview
- Global out-of-home advertising expenditure from 2010 to 2020 (in billion U.S. dollars)Global OOH ad expenditure 2010-2020
- Out-of-home revenue worldwide from 2015 to 2020, by platform (in billion U.S. dollars)Global digital & physical OOH revenue 2015-2020
- Share of out-of-home in advertising spending in selected countries worldwide in 2016Share of OOH in ad spend 2016, by country
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
- Change of advertising spending in 2016 and 2017, by mediumGlobal advertising spending growth 2016-2017, by medium
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)Global DOOH ad spend 2016-2023
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018Share of digital in OOH ad sales worldwide 2010-2018
- Value of the digital signage market worldwide in 2016 and 2023 (in billion U.S. dollars)Global digital signage market value 2016-2023
- Largest players
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2017
- Revenue generated by JCDecaux from 2011 to 2017 (in billion euros)JCDecaux revenue 2011-2017
- Share of digital revenue for JCDecauxi from 2012 to 2017JCDecaux digital revenue share 2012-2017
- JCDecaux net income from 2011 to 2017 (in million euros)JCDecaux net income 2011-2017
- Outdoor advertising revenue generated by iHeartMedia, Inc. from 2014 to 2017, by segment (in billion U.S. dollars)iHeartMedia outdoor advertising revenue 2014-2017
- Revenue generated by Outfront Media from 2011 to 2017 (in billion U.S. dollars)Outfront Media revenue 2011-2017
- Revenue generated by Outfront Media with digital billboards from 2013 to 2017 (in million U.S. dollars)Outfront Media DOOH revenue 2013-2017
- Outfront Media net income/loss from 2011 to 2017 (in million U.S. dollars)Outfront Media net income 2011-2017
- U.S. market overview
- Out-of-home advertising spending in the United States in 2018 and 2022 (in billion U.S. dollars)Out-of-home ad spend in the U.S. 2018-2022
- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)Annual outdoor advertising revenue in the U.S. 2009-2017
- Change in advertising spending in the United States in 2017, by mediumAdvertising revenue growth in the U.S. 2017, by medium
- Out-of-home advertising spending in the United States in 2016, by format (in million U.S. dollars)OOH advertising spending in the U.S. 2016, by format
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector Number of establishments in U.S. advertising industry 2007-2016, by sector
- Number of out-of-home displays of selected types in the United States in 2018Number of OOH displays in the U.S. 2018, by format
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Fastest growing out-of-home categories in the United States in 2017Fastest growing OOH categories in the U.S. 2017
- U.S. digital market overview
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)DOOH ad spend in the U.S. 2014-2019
- Change in digital out-of-home media spending in the United States from 2014 to 2016DOOH media spend growth in the U.S. 2014-2016
- Change in digital out-of-home advertising spending in the United States from 2014 to 2019DOOH ad spend growth in the U.S. 2014-2019
- Share of digital in out-of-home advertising spending in the United States from 2014 to 2019Digital share in OOH ad spend in the U.S. 2014-2019
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)Local video ad revenue in the U.S. 2018-2022, by medium
- Distribution of local video advertising revenue in the United States in 2015 and 2016, by mediaLocal video ad revenue in the U.S. 2015-2016, by media
- Number of digital billboards in the United States from 2016 to 2018Number of digital billboards in the U.S. 2016-2018
- Digital out-of-home media revenue in the United States in 2015, by type (in million U.S. dollars)DOOH media revenue in the U.S. 2015, by type
- Canadian market overview
- Out-of-home (OOH) advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)Out-of-home ad spend in Canada 2010-2019
- Out-of-home advertising spending in Canada from 2010 to 2019, by format (in million Canadian dollars)Out-of-home ad spend in Canada 2010-2019, by format
- Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016Share of marketers using selected media for advertising in Canada 2016
- Digital out of home (DOOH) advertising spending in Canada from 2014 to 2019 (in million U.S. dollars)Digital outdoor ad spend in Canada 2014-2019
- Outdoor advertising expenditure share in Canada from 2008 to 2015Outdoor advertising spending share in Canada 2008-2015
- Outdoor advertising expenditure growth in Canada from 2008 to 2015 Outdoor advertising spending change in Canada 2008-2015
- Number of out-of-home (OOH) advertising displays in selected markets in Canada in 2016, by formatNumber of outdoor ad displays in selected Canadian cities 2016, by format
- Percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and age groupShare of Canadian internet users who viewed OOH ads 2016, by format and age
- Consumer perception & response
- Most disliked types of ads in the United States as of October 2016Most disliked ads in the U.S. 2016
- Per capita weekly exposure to out-of-home media worldwide from 2014 to 2016 (in minutes)Exposure to OOH media worldwide 2014-2016
- Out-of-home advertising reach in the United States as of March 2016, by typeOut-of-home ad reach in the U.S. 2016, by type
- Share of consumers who noticed poster advertising in the United States as of November 2016, by age groupU.S. consumer awareness of poster advertising 2016, by age
- Share of consumers who agreed that poster advertising stands out more than selected media ads in the United States as of November 2016U.S. consumers who agreed that poster ads are more visible than other ads 2016
- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017U.S. consumers who find poster advertising annoying 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer actions influenced by poster ads 2016
- Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer digital actions influenced by poster ads 2016
- Number of billboards in the U.S. 2016-2018
- Outfront Media advertising structures 2017, by region
- Outdoor advertising revenue in Germany 1974-2017
- Lamar Advertising billboard revenue 2017, by industry
- Outfront Media revenue 2015-2017, by segment
- Lamar Advertising number of displays 2017, by type
- Data on digital billboard ad consumption in the U.S. 2015
- South Korea: OOH ad revenue format shares 2016-2018
- Out-of-home advertising revenue in Sweden from 2010-2019
- Out-of-home ad response in the U.S. 2016
- Number of outdoor advertising spaces in Germany 2015-2018, by type
- Number of advertising columns in Germany 1975-2018
- Number of large scale poster spaces in Germany 1975-2018
- Reach of large-format billboard advertising in Germany 2014, by ad impact
- Billboard advertising: reach of city light posters in Germany 2014
- Awareness of billboard advertisements in Germany 2014-2018, by frequency
- Year-on-year change in CPM of standard billboard advertising worldwide 2018
- Great Britain: youths awareness of gambling ads on posters and billboards 2018
- Market size of OOH advertising industry in India FY 2014-FY 2023
- Gross billboard advertising revenue in Norway in 2015, by product category
- Out-of-home advertising
- Advertising consumption and perception
- Ad blocking
- Advertising industry in Spain
- Video Ads and Viewer Attention
- LGBTQ Ad Format Effectiveness Study
- The Power Of Me
- Advertising market in the U.S.
- Advertising worldwide
- Advertising in the Nordics
- Advertising in Belgium
- Advertising in Africa
- Advertising in Italy
- Advertising in the Netherlands
- RCS MediaGroup
- Change of advertising spending in 2016 and 2017, by medium
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Share of consumers who noticed poster advertising in the United States as of November 2016, by age group
- Share of consumers who agreed that poster advertising stands out more than selected media ads in the United States as of November 2016
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016
- Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016
- Global out-of-home advertising expenditure from 2010 to 2020 (in billion U.S. dollars)
- Out-of-home revenue worldwide from 2015 to 2020, by platform (in billion U.S. dollars)
- Share of out-of-home in advertising spending in selected countries worldwide in 2016
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018
- Value of the digital signage market worldwide in 2016 and 2023 (in billion U.S. dollars)
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019
- Share of digital in out-of-home advertising worldwide in 2016, by format
- Digital out-of-home advertising revenue worldwide in 2016, by platform (in billion U.S. dollars)
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)
- Revenue generated by JCDecaux from 2011 to 2017 (in billion euros)
- Share of digital revenue for JCDecauxi from 2012 to 2017
- JCDecaux net income from 2011 to 2017 (in million euros)
- Outdoor advertising revenue generated by iHeartMedia, Inc. from 2014 to 2017, by segment (in billion U.S. dollars)
- Revenue generated by Outfront Media from 2011 to 2017 (in billion U.S. dollars)
- Revenue generated by Outfront Media with digital billboards from 2013 to 2017 (in million U.S. dollars)
- Outfront Media net income/loss from 2011 to 2017 (in million U.S. dollars)
- Revenue generated by Lamar Advertising from 2011 to 2017 (in billion U.S. dollars)
- Revenue generated by Lamar Advertising in 2017, by ad type (in million U.S dollars)
- Lamar Advertising net income from 2011 to 2017 (in million U.S. dollars)
- Revenue generated by Ströer SE & Co. KGaA in 2017, by segment (in million euros)
- Revenue generated by Ströer SE & Co. KGaA in 2017, by product group (in million euros)
- Profit/loss generated by Ströer SE & Co. KGaA from 2010 to 2017 (in million euros)
- Out-of-home advertising spending in the United States in 2018 and 2022 (in billion U.S. dollars)
- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)
- Change in advertising spending in the United States in 2017, by medium
- Out-of-home advertising spending in the United States in 2016, by format (in million U.S. dollars)
- Number of out-of-home displays of selected types in the United States in 2018
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Fastest growing out-of-home categories in the United States in 2017
- Leading outdoor advertising categories in the United States in 1st half of 2018, by ad spending (in million U.S. dollars)
- Leading out-of-home advertising markets in the United States in 2015, by ad spend (in million U.S. dollars)
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Change in digital out-of-home media spending in the United States from 2014 to 2016
- Change in digital out-of-home advertising spending in the United States from 2014 to 2019
- Share of digital in out-of-home advertising spending in the United States from 2014 to 2019
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Distribution of local video advertising revenue in the United States in 2015 and 2016, by media
- Number of digital billboards in the United States from 2016 to 2018
- Digital out-of-home media revenue in the United States in 2015, by type (in million U.S. dollars)
- Per capita weekly exposure to digital out-of-home media in the United States from 2014 to 2017 (in minutes)
- Importance of various screen types in video everywhere advertising in the United States in 2016 and 2019
- Reasons for including digital place-based (DPB) media and digital out-of-home (DOOH) media in media plans in the United States as of August 2016
- Out-of-home (OOH) advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Out-of-home advertising spending in Canada from 2010 to 2019, by format (in million Canadian dollars)
- Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016
- Digital out of home (DOOH) advertising spending in Canada from 2014 to 2019 (in million U.S. dollars)
- Outdoor advertising expenditure share in Canada from 2008 to 2015
- Outdoor advertising expenditure growth in Canada from 2008 to 2015
- Number of out-of-home (OOH) advertising displays in selected markets in Canada in 2016, by format
- Percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and age group
- Percentage of consumers who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018
- Most disliked types of ads in the United States as of October 2016
- Per capita weekly exposure to out-of-home media worldwide from 2014 to 2016 (in minutes)
- Out-of-home advertising reach in the United States as of March 2016, by type
- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017
- Number of billboards in the United States from 2016 to 2018
- Number of advertising displays operated by Outfront Media as of December 31, 2017, by region
- Net revenue from outdoor advertising in Germany from 1974 to 2017 (in million euros)
- Distribution of billboard revenue generated by Lamar Advertising in 2017, by advertiser's industry
- Revenue generated by Outfront Media from 2015 to 2017, by segment (in million U.S. dollars)
- Number of Lamar Advertising displays in 2017, by type
- Key data on digital billboard advertising consumption in the United States as of May 2015
- Distribution of out-of-home advertising revenue in South Korea from 2016 to 2018, by format
- Out-of-home advertising revenue in Sweden from 2010 to 2014, with a forecast to 2019 (in million U.S. dollars)
- Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of March 2016
- Number of outdoor advertising spaces in Germany in 2015 and 2018, by type
- Number of advertising columns in Germany from 1975 to 2018
- Number of large scale poster spaces in Germany from 1975 to 2018
- Reach of large-format billboard advertising in Germany in 2014, by advertising impact and population size
- Reach of city light posters in Germany in 2014, by population size
- Number of people perceiving advertising pillars and billboard posters in Germany from 2014 to 2018, by frequency (in million)
- Year-on-year change in cost-per-mille (CPM) of standard billboard advertising in selected countries worldwide in 2018
- Level of youths awareness of gambling advertisements on posters and billboards in Great Britain in 2018, by frequency
- Market size of the out of home (OOH) advertising industry across India from FY 2014 to FY 2023 (in billion Indian rupees)
- Gross billboard advertising revenue in Norway in 2015, by product category (in 1,000 NOK)
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
You can only download this statistic as a Premium user.
You can only download this statistic as a Premium user.
You can only download this statistic as a Premium user.
As a Premium user you get access to the detailed source references and background information about this statistic.
As a Premium user you get access to background information and details about the release of this statistic.
As soon as this statistic is updated, you will immediately be notified via e-mail.
You need at least a Premium Account to use this feature.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.

The Italian pharmaceutical market is among the fastest growing ones worldwide. This dossier provides data on the trends of the market, with special focus on pharmaceutical segments.

To our 150 Reports we added:
- Global Consumer Survey content
- Operational risk index by Fitch
- And more …

The global plastics industry is growing by approximately three percent every year. This dossier provides information about the global plastics industry in general as well as chapters on the major types of plastic, and recycling rates.

Updates on eCommerce, Digital Media, eTravel, eServices and more
- Market figures for 2018 to 2023
- Company and startup profiles
- User demographics

U.S. coal production has steadily declined in the past decade, but has been in the news in recent years due to President Trump's desire to revitalize the industry. This document provides an overview of the key figures, leading companies, and the employment trends in the U.S. coal mining industry.

This new export feature offers
- Structured graphical representation of the data
- Tailored target group analysis
- Option for further processing

The Polish e-commerce market is one of the fastest developing e-commerce markets in Europe. The latest data for Poland is presented in this dossier.

Plastic waste is an issue of global concern. Since China banned the import of recycled plastic, the U.S. has had to make adjustments to its management of plastic waste. This dossier provides an overview of plastic waste in the U.S.

This dossier provides an overview of hedge funds worldwide. Global hedge fund assets, performance, investors, and other topics are highlighted.

The Outdoor Advertising Association of America covers amongst others
- Number of billboards
- Outdoor advertising revenue
- Number of out-of-home displays

Find data, perceptions & more about
- Economic consequences
- Impact on the labor market
- A second referendum

Understand the recent developments in the Spanish eCommerce market!
- URL-related revenues
- Relevant online store KPIs
- eCommerce-related contacts

- Extended statistical dossier
- Insights, explanations & interpretations
- Challenges of the digital future

eCommerce is rapidly becoming a part of the Latin American shopping culture. The dossier includes data on
- Regional online shopping events
- Events by country

The outline of potential impacts of Brexit on UK industries has been updated in the UK Industry Reports.

Italian enterprises invest significantly in digital marketing. Find out about
- Relevant aspects & KPIs
- New trends
- Different strategies

Statista European Football Benchmark
- The big 5 European leagues
- All about the clubs & fans
- Sponsors & how they fit in
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.