Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Number of digital billboards in the U.S. 2016-2020

In 2020, there were roughly 9.600 digital billboards in the United States. The number of digital displays has been steadily growing since 2016.

Digital out-of-home media

American advertisers spent almost 3.5 billion U.S. dollars on digital out-of-home (DOOH) advertising, which includes digital billboards, in 2019. In 2023, they are projected to spend about 5.2 billion. In terms of ad exposure, U.S. consumer exposure to DOOH advertising stood at just under one hour per week and is estimated to grow to about 1.23 hours by 2023.

Out-of-home ad revenue

The digital out-of-home category is part of the larger out-of-home advertising medium. In the United States, outdoor ad revenue amounted to a total of 8.56 billion U.S. dollars in 2019. Since 2009, OOH ad revenue increased by just over 25 percent. It was also the medium with the third-highest return on ad spending (ROAS) in the country in 2018, gaining roughly six U.S. dollars per invested dollar. The digital search medium generated the highest ROAS that year.

Number of digital billboards in the United States from 2016 to 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
OAAA
Release date

March 2018

Region

United States

Survey time period

2016 to 2020

Supplementary notes

Figures for periods other than 2020 come from previous reporting.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Out-of-home advertising"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.