In 2023, digital accounted for 65 percent of the total out-of-home advertising spending in the United Kingdom and traditional accounted for 35 percent. In 2011, the ratio was 14 percent to 86 percent.
Distribution of out-of-home advertising spending in the United Kingdom (UK) from 2011 to 2023, by platform
Characteristic
Digital
Traditional*
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Statista. (April 4, 2024). Distribution of out-of-home advertising spending in the United Kingdom (UK) from 2011 to 2023, by platform [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1046140/outdoor-ad-spend-united-kingdom-uk/
Statista. "Distribution of out-of-home advertising spending in the United Kingdom (UK) from 2011 to 2023, by platform." Chart. April 4, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1046140/outdoor-ad-spend-united-kingdom-uk/
Statista. (2024). Distribution of out-of-home advertising spending in the United Kingdom (UK) from 2011 to 2023, by platform. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1046140/outdoor-ad-spend-united-kingdom-uk/
Statista. "Distribution of Out-of-home Advertising Spending in The United Kingdom (Uk) from 2011 to 2023, by Platform." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/1046140/outdoor-ad-spend-united-kingdom-uk/
Statista, Distribution of out-of-home advertising spending in the United Kingdom (UK) from 2011 to 2023, by platform Statista, https://www.statista.com/statistics/1046140/outdoor-ad-spend-united-kingdom-uk/ (last visited September 01, 2024)
Distribution of out-of-home advertising spending in the United Kingdom (UK) from 2011 to 2023, by platform [Graph], Statista, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/1046140/outdoor-ad-spend-united-kingdom-uk/