Wayfair operating expenditure 2012-2018, by type

The timeline shows Wayfair's operating expenses from 2012 to 2018, by type. The home goods e-retailer invested 774 million U.S. dollars in advertising in 2018, up from the previous year's ad expenditure of almost 550 million U.S. dollars.

Operating expenses of Wayfair from 2012 to 2018, by type

Customer service and merchant fees*AdvertisingSelling, operations, technology, general and administrative
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Release date

February 2019



Survey time period

2012 to 2018

Supplementary notes

* Include equity based compensation and related taxes.

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