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Most popular online shops by reach in Poland in 2014

Most popular online shops in Poland in 2014, by reach of internet audience

by Statista Research Department, last edited Mar 4, 2015
Most popular online shops by reach in Poland in 2014 This statistic displays a ranking of the most popular e-commerce websites in Poland in October 2014, by reach of internet audience. The website allegro.pl had the highest reach in Poland with 57.64 percent. Ceneo.pl was the second most popular online shop in Poland in October 2014, reaching roughly 27.0 percent of the internet audience in Poland, followed by zalando.pl with an 11.14 percent reach. When it comes to the devices used for online shopping in Poland, 86 percent of online shoppers use a laptop, followed by 69 percent of online shoppers in Poland who use a PC and 35 percent who use a smartphone. Taking a look at the age groups of online shoppers in Poland, the group between the 25 years and 34 years of age makes up 38 percent of online shoppers and only 11 percent of online shoppers in Poland are 50 years or older. Of all the European countries that shop in internet shops from Poland, Germany had the largest proportion as of 2016, slightly ahead of the United Kingdom. Further information on e-commerce in Europe can be found in the Dossier: E-commerce in Europe.
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Most popular online shops in Poland in 2014, by reach of internet audience

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