- E-Commerce›
- B2C E-Commerce›
Most popular online shops by reach in Poland in 2014
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Most popular online shops by reach in Poland in 2014
Most popular online shops in Poland in 2014, by reach of internet audience
This statistic displays a ranking of the most popular e-commerce websites in Poland in October 2014, by reach of internet audience. The website allegro.pl had the highest reach in Poland with 57.64 percent. Ceneo.pl was the second most popular online shop in Poland in October 2014, reaching roughly 27.0 percent of the internet audience in Poland, followed by zalando.pl with an 11.14 percent reach.
When it comes to the devices used for online shopping in Poland, 86 percent of online shoppers use a laptop, followed by 69 percent of online shoppers in Poland who use a PC and 35 percent who use a smartphone. Taking a look at the age groups of online shoppers in Poland, the group between the 25 years and 34 years of age makes up 38 percent of online shoppers and only 11 percent of online shoppers in Poland are 50 years or older. Of all the European countries that shop in internet shops from Poland, Germany had the largest proportion as of 2016, slightly ahead of the United Kingdom. Further information on e-commerce in Europe can be found in the Dossier: E-commerce in Europe.
Most popular online shops in Poland in 2014, by reach of internet audience
| Percentage of internet audience reached | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Percentage of internet audience reached | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic displays a ranking of the most popular e-commerce websites in Poland in October 2014, by reach of internet audience. The website allegro.pl had the highest reach in Poland with 57.64 percent. Ceneo.pl was the second most popular online shop in Poland in October 2014, reaching roughly 27.0 percent of the internet audience in Poland, followed by zalando.pl with an 11.14 percent reach.
When it comes to the devices used for online shopping in Poland, 86 percent of online shoppers use a laptop, followed by 69 percent of online shoppers in Poland who use a PC and 35 percent who use a smartphone. Taking a look at the age groups of online shoppers in Poland, the group between the 25 years and 34 years of age makes up 38 percent of online shoppers and only 11 percent of online shoppers in Poland are 50 years or older. Of all the European countries that shop in internet shops from Poland, Germany had the largest proportion as of 2016, slightly ahead of the United Kingdom. Further information on e-commerce in Europe can be found in the Dossier: E-commerce in Europe.
Show more- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2015
- Region
- Poland
- Survey time period
- October 2014
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2015
More information
- Region
- Poland
- Survey time period
- October 2014
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "E-commerce in Poland"
- Market overview
The most important statistics
- Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)E-commerce spending per capita in Europe 2015-2018, by country
- Share of consumers aged 16 to 75 years old who used online shopping in the EU-28 countries in 2017E-commerce use of consumers in the European Union in 2017, by country
- Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by countryShare of European customers of online shops in Poland 2018, by country
- Number of retail stores in Poland from 2009 to 2018 (in 1000s)Number of retail stores in Poland 2009-2018
- Number of registered e-commerce stores in Poland from 2013 to 2018Number of registered e-commerce stores in Poland 2013-2018
- Share of enterprises that make B2B and B2G e-commerce sales via a website in Poland from 2013 to 2018Poland: share of enterprises that make B2B/B2G e-commerce sales via a website 2018
- Share of enterprises that make B2C e-commerce sales via a website in Poland from 2013 to 2018Poland: share of enterprises that make B2C e-commerce sales via a website 2013-2018
- Rate of cross-border e-commerce usage in Poland from 2015 to 2018*Cross-border e-commerce usage in Poland 2015-2018
- Mobile commerce
The most important statistics
- Have you at any time during the past twelve months used your mobile phone or tablet for online buying?Mobile device usage for e-shopping in European countries 2018
- Devices used by customer in Poland to purchase goods online from 2015 to 2018*Devices used to purchase goods online in Poland 2015-2018
- Most popular mobile phone browsers in Poland from January to December 2018, by share of viewsMost popular mobile phone browsers in Poland 2018
- Most popular mobile phone operating systems in Poland from January to December 2018, by share of viewsMost popular mobile phone operating systems in Poland 2018
- Most popular tablet web browsers in Poland from January to December 2018, by share of viewsMost popular tablet web browsers in Poland 2018
- Most popular tablet operating systems in Poland from January to December 2018, by share of viewsMost popular tablet operating systems in Poland 2018
- Online stores
The most important statistics
- Which of these types of online shops have you bought something from in the past 12 months?Popular types of online shops in Poland 2017
- Leading online stores ranked by brand awareness in Poland in 2018*Most popular online stores in Poland 2018, by brand awareness
- Leading online fashion stores ranked by brand awareness in Poland in 2018*Most popular online clothing stores in Poland 2018, by brand awareness
- Leading online grocery stores ranked by brand awareness in Poland in 2018*Most popular online grocery stores in Poland 2018, by brand awareness
- Leading online drugstores ranked by brand awareness in Poland in 2018*Most popular online drugstores in Poland 2018, by brand awareness
- Leading online pharmacies ranked by brand awareness in Poland in 2018*Most popular online pharmacies in Poland 2018, by brand awareness
- Leading online home appliance stores ranked by brand awareness in Poland in 2018*Most popular online home appliance stores in Poland 2018, by brand awareness
- Leading online home improvement stores by brand awareness in Poland in 2018*Most popular online home improvement stores in Poland 2018, by brand awareness
- E-commerce users
The most important statistics
- Share of individuals who purchased online in Poland from 2009 to 2018*Share of individuals who purchased online Poland 2009-2018
- Share of individuals using the internet to find information about goods and services in Poland from 2007 to 2018Researching products/services online in Poland 2007-2018
- Share of individuals using the internet to sell goods or services in Poland from 2005 to 2018Online C2C e-commerce penetration in Poland 2005-2018
- Share of online shoppers in Poland from 2015 to 2018, by age groupAge distribution of online shoppers in Poland 2015-2018
- Share of online shoppers in Poland from 2015 to 2018, by genderOnline shopping in Poland 2015-2018, by gender
- Share of individuals who purchased food or groceries online in Poland from 2007 to 2018Share of individuals buying groceries online in Poland 2007-2018
- Share of individuals who use the internet for travel and accommodation services in Poland from 2005 to 2017Online travel and accommodation services usage in Poland 2005-2017
- Online shopping behavior
The most important statistics
- Which of these statements on online shopping do you agree with?Opinions on online shopping in Poland 2017
- What motivates you to shop online?*Main reasons for shopping online in Poland 2018
- Most frequently used online sources of shopping inspiration in Poland in 2018Most used online shopping inspiration sources in Poland 2018
- Consumer online shopping motivation factors in Poland in 2018*Motivating factors for shopping online in Poland 2018
- Most popular product categories customers researched online but purchased offline in physical stores in Poland in 2018*Most popular product categories researched online bought offline in Poland 2018
- Most popular product categories customers researched in physical stores but purchased online in Poland in 2018*Most popular product categories researched offline bought online in Poland 2018
- Share of internet users that use social media to buy products in Poland in 2016Buying products found on social media in Poland 2016
- Do you actively use social media as a source for purchase decisions?Social media influence on consumer purchasing decisions in Poland 2016
- Online spending behavior
The most important statistics
- Consumer spending on buying products online in selected European countries in 2018* (in billion euros)Consumer spending on buying products online in Europe 2018
- Which of these items have you bought online in the past 12 months?Online purchase by category in Poland 2017
- Most popular products e-shoppers buy online in Poland as of 2018*Most popular online shopping categories in Poland 2018
- Product categories bought online from a foreign website by consumers in Poland in 2018*Product categories bought online from abroad in Poland 2018
- Which of these products do you mostly buy / order online?Products mostly bought / ordered online in Poland 2017
- Product categories customers are most likely to buy online for the first time in Poland as of 2018*Product categories customers would purchase online for the first time Poland 2018
- Which types of products have you returned in the past year?Ranking of product types returned in Poland 2018
- Have you spent money on online dating (website or app) in the past 12 months?Spending money on online dating in Poland 2017
- Payment methods
The most important statistics
- How have you conducted online payments in the past 6 months?*Most popular online payment methods in Poland 2016-2017
- Most popular payment systems chosen by Polish e-customers from 2016 to 2018*Most popular e-commerce payment systems in Poland 2016-2018
- How have you conducted online payments in the past 12 months?Popular ways of online payment in Poland 2017
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Poland 2017-2018
- Delivery
The most important statistics
- Favorite delivery methods used for online shopping in Poland in 2018*E-commerce delivery methods used in Poland 2018
- How do you prefer to have your product delivered when you buy online?*Most important factors regarding online product deliveries in Poland 2018
- What is the maximum number of days it may take to have your product delivered?*Most acceptable time of delivery for products bought online in Poland 2018
- Which parcel service usually delivers the items you purchase online to your home or work?*Most used online shipping provider by Polish online shoppers 2018
- Preferred methods of returning products purchased online in Poland in 2018*Product return methods preferred by online consumers in Poland 2018
- Forecasts
The most important statistics
- Number of e-commerce users forecast in Poland from 2017 to 2023 (in millions)Online retail users forecast in Poland 2017-2023
- E-commerce revenue forecast in Poland from 2017 to 2023* (in million U.S. dollars)E-commerce revenue forecast in Poland 2017-2023
- Fashion e-commerce revenue forecast in Poland from 2017 to 2023 (in billion U.S. dollars)Fashion e-commerce revenue forecast in Poland 2017-2023
- Electronics and media e-commerce revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)Electronics and media e-commerce revenue forecast in Poland 2017-2023
- Toys, hobby and DIY e-commerce revenue forecast in Poland from 2017 to 2023 (in billion U.S. dollars)Toys, hobby and DIY e-commerce revenue forecast in Poland 2017-2023
- Furniture and appliances e-commerce revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)Furniture and appliances e-commerce revenue forecast in Poland 2017-2023
- Food and personal care e-commerce revenue forecast in Poland from 2017 to 2023 (in million U.S. dollars)Food and personal care e-commerce revenue forecast in Poland 2017-2023
- E-travel revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)E-travel revenue forecast in Poland 2017-2023
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Most popular online shops by number of users in Poland in 2014
- Most popular retail websites in France as of June 2013, by user engagement
- The extent of e-commerce by product category in Sweden 2016
- Global user engagement on online retail properties 2014
- Gender differences in online shop category preferences Poland 2014
- Global online market reach of online retail properties 2014
- Preferred types of shops for online cosmetics shopping in the U.S. 2017, by income
- Leading online shops in the art and handcraft segment in Sweden 2016, by turnover
- Preferred types of shops for online cosmetics shopping in the U.S. 2017, by ethnicity
- Leading online shops in the office supply segment in Sweden 2016, by turnover
- Leading online shops in the accessory segment by turnover in Sweden 2016
- Revolve Group annual marketing spending 2016-2017
- Online crimes against retail businesses in England and Wales 2017, by type
- Revolve Group net income as of Q2 2018
- Cost of standard delivery from online retailers in the UK 2011-2013
- U.S. social traffic share 2015, by industry
Studies
- B2C E-commerce in the Netherlands
- ebags.com – Store Analysis 2019
- lowes.com – Store Analysis 2018
- sephora.com – Store Analysis 2018
- zara.com – Store Analysis 2018
- ikea.com store analysis 2018
- victoriassecret.com – Store Analysis 2018
- newegg.com – Store Analysis 2018
- net-a-porter.com – Store Analysis 2018
- hm.com – Store Analysis 2018
- sportsdirect.com – Store Analysis 2019
- wayfair.com – Store Analysis 2018
- abercrombie.com – Store Analysis 2018
- target.com – Store Analysis 2018
- bol.com – Store Analysis 2019
Statistics on "E-commerce in Poland"
- Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)
- Share of consumers aged 16 to 75 years old who used online shopping in the EU-28 countries in 2017
- Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by country
- Number of retail stores in Poland from 2009 to 2018 (in 1000s)
- Number of registered e-commerce stores in Poland from 2013 to 2018
- Share of enterprises that make B2B and B2G e-commerce sales via a website in Poland from 2013 to 2018
- Share of enterprises that make B2C e-commerce sales via a website in Poland from 2013 to 2018
- Rate of cross-border e-commerce usage in Poland from 2015 to 2018*
- Have you at any time during the past twelve months used your mobile phone or tablet for online buying?
- Devices used by customer in Poland to purchase goods online from 2015 to 2018*
- Most popular mobile phone browsers in Poland from January to December 2018, by share of views
- Most popular mobile phone operating systems in Poland from January to December 2018, by share of views
- Most popular tablet web browsers in Poland from January to December 2018, by share of views
- Most popular tablet operating systems in Poland from January to December 2018, by share of views
- Which of these types of online shops have you bought something from in the past 12 months?
- Leading online stores ranked by brand awareness in Poland in 2018*
- Leading online fashion stores ranked by brand awareness in Poland in 2018*
- Leading online grocery stores ranked by brand awareness in Poland in 2018*
- Leading online drugstores ranked by brand awareness in Poland in 2018*
- Leading online pharmacies ranked by brand awareness in Poland in 2018*
- Leading online home appliance stores ranked by brand awareness in Poland in 2018*
- Leading online home improvement stores by brand awareness in Poland in 2018*
- Most popular online stores in Poland in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the food and personal care segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the fashion segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the toys and baby segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the sports and outdoor segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the furniture and appliances segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the electronics and media segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars)
- Most visited e-stores on Black Friday in Poland on November 23, 2018, by unique visits* (in millions)
- Most visited e-stores on Cyber Monday in Poland on November 26, 2018, by unique visits* (in millions)
- Share of individuals who purchased online in Poland from 2009 to 2018*
- Share of individuals using the internet to find information about goods and services in Poland from 2007 to 2018
- Share of individuals using the internet to sell goods or services in Poland from 2005 to 2018
- Share of online shoppers in Poland from 2015 to 2018, by age group
- Share of online shoppers in Poland from 2015 to 2018, by gender
- Share of individuals who purchased food or groceries online in Poland from 2007 to 2018
- Share of individuals who use the internet for travel and accommodation services in Poland from 2005 to 2017
- Which of these statements on online shopping do you agree with?
- What motivates you to shop online?*
- Most frequently used online sources of shopping inspiration in Poland in 2018
- Consumer online shopping motivation factors in Poland in 2018*
- Most popular product categories customers researched online but purchased offline in physical stores in Poland in 2018*
- Most popular product categories customers researched in physical stores but purchased online in Poland in 2018*
- Share of internet users that use social media to buy products in Poland in 2016
- Do you actively use social media as a source for purchase decisions?
- Did social media help you to discover new brands?
- Consumer spending on buying products online in selected European countries in 2018* (in billion euros)
- Which of these items have you bought online in the past 12 months?
- Most popular products e-shoppers buy online in Poland as of 2018*
- Product categories bought online from a foreign website by consumers in Poland in 2018*
- Which of these products do you mostly buy / order online?
- Product categories customers are most likely to buy online for the first time in Poland as of 2018*
- Which types of products have you returned in the past year?
- Have you spent money on online dating (website or app) in the past 12 months?
- Have you spent money on digital video content in the past 12 months?
- Have you spent money on digital music content in the past 12 months?
- How have you conducted online payments in the past 6 months?*
- Most popular payment systems chosen by Polish e-customers from 2016 to 2018*
- How have you conducted online payments in the past 12 months?
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- Favorite delivery methods used for online shopping in Poland in 2018*
- How do you prefer to have your product delivered when you buy online?*
- What is the maximum number of days it may take to have your product delivered?*
- Which parcel service usually delivers the items you purchase online to your home or work?*
- Preferred methods of returning products purchased online in Poland in 2018*
- Number of e-commerce users forecast in Poland from 2017 to 2023 (in millions)
- E-commerce revenue forecast in Poland from 2017 to 2023* (in million U.S. dollars)
- Fashion e-commerce revenue forecast in Poland from 2017 to 2023 (in billion U.S. dollars)
- Electronics and media e-commerce revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)
- Toys, hobby and DIY e-commerce revenue forecast in Poland from 2017 to 2023 (in billion U.S. dollars)
- Furniture and appliances e-commerce revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)
- Food and personal care e-commerce revenue forecast in Poland from 2017 to 2023 (in million U.S. dollars)
- E-travel revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)
- Forecast of the internet user penetration rate in Poland from 2017 to 2023
- Most popular online shops in Poland in 2014, by number of users (in millions)
- Most popular retail websites in France as of June 2013, ranked by user engagement (in minutes)
- The extent of e-commerce by product category in Sweden in the 1st quarter 2016
- User engagement with the largest online retail and auction sites in May 2014 (in minutes)
- Which of the following online shop categories do you prefer? (by gender)
- Global market reach of the largest online retail and auction sites in May 2014
- Most popular types of online shops for women buying cosmetics in the United States as of May 2017, by income
- Ranking of the leading online shops in the art and handcraft products sales based on turnover in Sweden as of August 2016 (in 1,000 SEK)
- Most popular types of online shops for women buying cosmetics in the United States as of May 2017, by ethnicity
- Ranking of the leading online shops in office supplies sales based on turnover in Sweden as of August 2016 (in thousand SEK)
- Ranking of the leading online shops in the accessories sales based on turnover in Sweden as of August 2016 (in thousand SEK)
- Annual marketing expenditure of the Revolve Group from 2016 to 2017 (in million U.S. dollars)
- Number of online crime incidents against wholesale and retail businesses in England and Wales in 2017, by crime type (in 1,000s)
- Net income of the Revolve Group from 1st quarter 2017 to 2nd quarter 2018 (in 1,000 U.S. dollars)
- Cost distribution for standard delivery from online retailers in the United Kingdom (UK) from 2011 to 2013
- Percentage of social media traffic to websites in the United States in 2015, by industry
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.