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Most popular online shops by reach in Poland in 2020

The undeniable leader in the Polish online retail market by the reach of the internet audience was Allegro. In 2020, Allegro reached nearly 56 percent coverage, ahead of the popular price engine CENEO and the leader in the consumer electronics and home appliance - Media Expert.

E-commerce stores in Poland

The number of e-commerce stores in Poland is increasing year by year. It is expected that it will amount to nearly 32 thousand in 2019, a 10 percent increase compared to the previous year. Several factors contribute to this situation. Increasing access to the Internet has a significant impact on the development of e-commerce in Poland. The number of Internet users since 2016 has increased by 1.7 million people, which allows more people to access the Internet sales market. The second important factor was the introduction of a Sunday trading ban in March 2018, which means that 45 Sundays will be excluded from trade in 2020. However, this ban does not apply to online retailers.

Financial outlook for the e-commerce market in Poland

Poland is one of the fastest-growing markets among Central and Eastern European countries. The country is developing both economically and socially. The population is getting wealthier, and the gap between wages in Western and Eastern Europe is slowly but systematically decreasing. This situation increases purchasing power, which favors increased demand. Therefore by 2023, revenues from the e-commerce market will amount to over 15 million dollars, a nearly 80 percent increase in profits from e-commerce activities in Poland compared to 2018.

Most popular online shops in Poland in 2020, by reach of internet audience

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Release date

November 2020



Survey time period

October 2020

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Statistics on "E-commerce in Poland"

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