Full-size car brand competitiveness index South Korea 2023

Published by
Jang Seob Yoon,
Aug 1, 2023
In 2023, the Genesis G90 ranked first among full-size car brands with a brand competitiveness index of 82 points in South Korea. That was an increase of two points from the previous year. Genesis is part of the Hyundai Motor Group, alongside Hyundai Motors and Kia Motors.

National Brand Competitiveness Index of full-size car models in South Korea in 2023

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Release date

May 2023

Region

South Korea

Survey time period

2023

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

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