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E-mail inbox placement & spam rate in the U.S. 2015-2018

The graph shows e-mail inbox placement and spam rate in the United States from 2nd quarter of 2015 to 2nd quarter of 2018. The source found that 85 percent of commercial e-mails reached their destination inbox in the last measured quarter in the United States.

E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018

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Sources

Release date

August 2018

Region

United States

Survey time period

Q2 2015 to Q2 2018

Supplementary notes

The source provides the following information: "Information captured from high volumes of monitored email accounts (seeds) controlled by senders to sample mailbox providers’ placement decisions irrespective of user-initiated or engagement-based filtering. For new programs with little or no history of subscriber interaction, seeds can provide an accurate assessment of inbox placement."

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Statistics on "E-mail marketing "

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