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Frequency of purchasing items found in brand/retailer marketing e-mails according to consumers in North America as of September 2016

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North America: e-mail marketing effectiveness 2016 This statistic provides information on e-mail marketing effectiveness in North America as of September 2016. During the survey period, 22 percent of respondents in the United States and Canada stated that they sometimes purchased items from a brand or retailer after opening and browsing their e-mails.
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Share of respondents
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Description Source More information
This statistic provides information on e-mail marketing effectiveness in North America as of September 2016. During the survey period, 22 percent of respondents in the United States and Canada stated that they sometimes purchased items from a brand or retailer after opening and browsing their e-mails.
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Release date
January 2017
Region
Canada, United States
Survey time period
September 2016
Number of respondents
200 consumers and 100 retail executives
Supplementary notes
Original question: "To the best of your knowledge, how frequently do you end up purchasing an item from a brand/retailer after opening and browsing their email?"

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