According to a study of U.S. users conducted in January 2022, over four in 10 respondents aged between 25 and 40 years reported using emails to contact customers of the business they owned or managed. Phone calls were a less popular method to contact customers than emails and text messages, with only 18 percent of Gen Z users reporting engaging with their customers via this channel. Additionally, social video platform TikTok was indicated by 12 percent of respondents in the Gen Z age group as their contact method to engage customers.
Preferred communication channel to contact customers for professionals in the United States as of January 2022, by age group
Characteristic
Email
Text message/SMS
Phone calls
Facebook
Instagram
Twitter
LinkedIn
WhatsApp
TikTok
Slack/Microsoft Teams
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Edison Mail. (April 28, 2022). Preferred communication channel to contact customers for professionals in the United States as of January 2022, by age group [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1332673/top-business-to-customer-communication-methods/
Edison Mail. "Preferred communication channel to contact customers for professionals in the United States as of January 2022, by age group." Chart. April 28, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1332673/top-business-to-customer-communication-methods/
Edison Mail. (2022). Preferred communication channel to contact customers for professionals in the United States as of January 2022, by age group. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1332673/top-business-to-customer-communication-methods/
Edison Mail. "Preferred Communication Channel to Contact Customers for Professionals in The United States as of January 2022, by Age Group." Statista, Statista Inc., 28 Apr 2022, https://www.statista.com/statistics/1332673/top-business-to-customer-communication-methods/
Edison Mail, Preferred communication channel to contact customers for professionals in the United States as of January 2022, by age group Statista, https://www.statista.com/statistics/1332673/top-business-to-customer-communication-methods/ (last visited September 01, 2024)
Preferred communication channel to contact customers for professionals in the United States as of January 2022, by age group [Graph], Edison Mail, April 28, 2022. [Online]. Available: https://www.statista.com/statistics/1332673/top-business-to-customer-communication-methods/