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Instagram: most-engaged beauty brands 2019

Published by H. Tankovska, Jan 27, 2021
Huda Beauty was the top ranked beauty brand on Instagram in 2019 based on various user engagement metrics. Overall, Huda Beauty posted 4.2 posts to the platform per week and had an average engagement rate of six percent.

Leading beauty brands ranked by Instagram user engagement in 2019

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Source

Release date

January 2020

Region

Worldwide

Survey time period

January 1, 2019 to September 30, 2019

Number of respondents

100 beauty brands

Supplementary notes

The source defines engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is defined as the total engagement divided by audience size.

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