Huda Beauty was the leading beauty brand on Instagram in 2021, with 10.4 million interactions on the platform, resulting in an overall engagement rate of 2.85 percent. Glossier ranked second, with an engagement rate of 0.91 percent, followed by Kylie Cosmetics with 0.44 percent. Furthermore, KKW Beauty came in joint tenth place alongside Beauty Counter.
Leading beauty brands on Instagram worldwide as of December 2021, by user engagement
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Statistics on Cosmetics industry worldwide
Market overview
6
- Premium Statistic Revenue of the global cosmetics market 2014-2027
- Premium Statistic Revenue change of the global cosmetics market 2014-2026
- Premium Statistic Luxury cosmetics market revenue worldwide 2014-2027
- Premium Statistic Global color cosmetics contract manufacturers 2022, by country
- Premium Statistic Global personal care contract manufacturers 2023, by country
- Premium Statistic Global hair care contract manufacturers 2022, by country
Segments
6
- Premium Statistic Revenue of the global cosmetics market 2022, by segment
- Premium Statistic Revenue of the global skin care market 2013-2026
- Premium Statistic Revenue of the global hair care market 2013-2026
- Premium Statistic Revenue of the global fragrance care market 2014-2027
- Premium Statistic Luxury fragrance market revenue worldwide 2014-2027
- Premium Statistic Natural and organic cosmetics market revenue worldwide 2013-2026
Leading brands
7
- Premium Statistic Revenue of the leading 10 beauty manufacturers worldwide 2021
- Premium Statistic Brand value of the leading personal care brands worldwide 2022
- Premium Statistic Brand value of the leading 10 cosmetic brands worldwide 2022
- Basic Statistic Sales share of L'Oréal's global cosmetic branch 2021, by business segment
- Basic Statistic Revenue of the Unilever Group worldwide 2010-2021, by product segment
- Premium Statistic Procter & Gamble's net sales worldwide 2012-2022, by segment
- Premium Statistic Estée Lauder brand value from 2018 to 2022
Online trends
5
- Premium Statistic Leading global beauty brands based on Media Impact Value H1 2022
- Basic Statistic Facebook: number of followers of popular beauty brands 2021
- Basic Statistic Instagram: most popular beauty brands 2021, by user engagement
- Basic Statistic Instagram: most-followed beauty brands 2022
- Basic Statistic YouTube: most subscribed beauty content creators 2023
Further related statistics
18
- Instagram: most-engaged beauty and fashion brands 2017
- Instagram: average length of video from top publishers 2017
- Instagram: most engaged high street fashion labels 2016
- Italy: most-followed Italian fashion accounts on Instagram 2018
- Value per post of leading Italian travel accounts on Instagram 2019
- Value per post of leading Spanish fashion accounts on Instagram 2019
- Value per post of leading Italian musicians accounts on Instagram 2019
- Value per post of most followed Spanish musician or bands accounts on Instagram 2019
- Value per post of leading Italian food accounts on Instagram 2019
- Value per post of most followed Spanish travel accounts on Instagram 2019
- Value per post of leading Italian fashion accounts on Instagram 2019
- Value per post of most followed Spanish food accounts on Instagram 2019
- Value per post of leading Italian accounts on Instagram 2019
- Value per post of most followed Spanish athlete accounts on Instagram 2019
- Value per post of leading Italian athletes accounts on Instagram 2019
- Social marketing: leading brand adoption 2012-2013
- Top-of-mind cushion foundation brands among consumers South Korea 2020
- Type of purchased influencer-endorsed products South Korea 2020, by gender
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Statistics
- Instagram: most-engaged beauty and fashion brands 2017
- Instagram: average length of video from top publishers 2017
- Instagram: most engaged high street fashion labels 2016
- Italy: most-followed Italian fashion accounts on Instagram 2018
- Value per post of leading Italian travel accounts on Instagram 2019
- Value per post of leading Spanish fashion accounts on Instagram 2019
- Value per post of leading Italian musicians accounts on Instagram 2019
- Value per post of most followed Spanish musician or bands accounts on Instagram 2019
- Value per post of leading Italian food accounts on Instagram 2019
- Value per post of most followed Spanish travel accounts on Instagram 2019
- Value per post of leading Italian fashion accounts on Instagram 2019
- Value per post of most followed Spanish food accounts on Instagram 2019
- Value per post of leading Italian accounts on Instagram 2019
- Value per post of most followed Spanish athlete accounts on Instagram 2019
- Value per post of leading Italian athletes accounts on Instagram 2019
- Social marketing: leading brand adoption 2012-2013
- Top-of-mind cushion foundation brands among consumers South Korea 2020
- Type of purchased influencer-endorsed products South Korea 2020, by gender
Rival IQ. (May 10, 2022). Leading beauty brands on Instagram worldwide as of December 2021, by user engagement [Graph]. In Statista. Retrieved April 02, 2023, from https://www.statista.com/statistics/670550/leading-beauty-brands-instagram-engagement/
Rival IQ. "Leading beauty brands on Instagram worldwide as of December 2021, by user engagement." Chart. May 10, 2022. Statista. Accessed April 02, 2023. https://www.statista.com/statistics/670550/leading-beauty-brands-instagram-engagement/
Rival IQ. (2022). Leading beauty brands on Instagram worldwide as of December 2021, by user engagement. Statista. Statista Inc.. Accessed: April 02, 2023. https://www.statista.com/statistics/670550/leading-beauty-brands-instagram-engagement/
Rival IQ. "Leading Beauty Brands on Instagram Worldwide as of December 2021, by User Engagement." Statista, Statista Inc., 10 May 2022, https://www.statista.com/statistics/670550/leading-beauty-brands-instagram-engagement/
Rival IQ, Leading beauty brands on Instagram worldwide as of December 2021, by user engagement Statista, https://www.statista.com/statistics/670550/leading-beauty-brands-instagram-engagement/ (last visited April 02, 2023)
Leading beauty brands on Instagram worldwide as of December 2021, by user engagement [Graph], Rival IQ, May 10, 2022. [Online]. Available: https://www.statista.com/statistics/670550/leading-beauty-brands-instagram-engagement/