Instagram: most popular beauty brands 2021, by user engagement

Leading beauty brands on Instagram worldwide as of December 2021, by user engagement

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Source

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Release date

May 2022

Region

Worldwide

Survey time period

January 1, 2021 to December 31, 2021

Number of respondents

100 beauty brands

Special properties

engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions

Supplementary notes

The source defines engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is defined as the total engagement divided by audience size.

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