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Instagram: most-engaged beauty brands 2019

Leading beauty brands ranked by Instagram user engagement in 2019

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Source

Use Ask Statista Research Service

Release date

January 2020

Region

Worldwide

Survey time period

January 1, 2019 to September 30, 2019

Number of respondents

100 beauty brands

Supplementary notes

The source defines engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is defined as the total engagement divided by audience size.

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