Top Beauty online stores United States 2021

Sephora.com is the online shop with the highest eCommerce net sales that is selling products in the Beauty e-commerce market in the U.S., with a revenue of US$2,300 million in 2021 generated in the U.S., followed by ulta.com with US$1,889 million. Third place is taken by bathandbodyworks.com with US$1,831 million. Ipsy.com is the fourth biggest Beauty online store in the U.S. with US$457 million in 2021.

For an extended ranking or rankings in other product categories, please visit ecommerceDB.com.

Top online stores in the Beauty segment in the U.S. in 2021, by e-commerce net sales (in million U.S. dollar)

Characteristic	E-commerce revenue in million U.S. dollar
sephora.com	2,300
ulta.com	1,889
bathandbodyworks.com	1,831
ipsy.com	457
fragrancenet.com	425

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Release date

October 2022

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Region

United States

Survey time period

2021

Supplementary notes

The shops that belong to the Beauty specialists group focus on the sale of care products like make-up or cream for body and face, hair products or parfumes.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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