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United States: top 10 beauty online stores 2018, by revenue

This statistic presents a ranking of the most popular online stores in the beauty segment in the United States in 2018, sorted by annual net e-commerce sales. In 2018, market leader sephora.com generated almost US$800.0 million via the sale of physical goods in this segment. The online store ulta.com was ranked second with a revenue of more than US$730.0 million.

Most popular online stores in the beauty segment in the United States in 2018, by e-commerce net sales

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Source

Release date

December 2019

Region

United States

Survey time period

2019

Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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Statistics on "Ulta Beauty"

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