Type of online purchases by individuals in the Netherlands 2018, by employment status

Type of online purchases by individuals in the Netherlands in 2018, by employment status

Type of online purchases by individuals in the Netherlands 2018, by employment status This statistic illustrates the type of online purchases of individuals in the Netherlands in 2018, by employment status. As of 2018, roughly 30 percent of Dutch individuals who are employed bought telecommunication services on the internet.
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Type of online purchases by individuals in the Netherlands in 2018, by employment status

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Working populationNon working population
Food products, cosmetics, cleaning products20.8%8.6%
Medication11.4%7.9%
Clothes and sports articles69.2%35%
Digital study or teaching material20.2%9%
Film, music20.3%8.5%
Books, magazines, newspapers38.4%18.7%
Telecommunication services30.2%16%
Soft-/Hardware and electrical appliances28.2%13.5%
Household goods and appliances47.6%23.6%
Travel and accommodation65.3%26.6%
Financial products or services44%17.4%
Tickets for events60.7%23.7%
Other purchases43.6%20.9%
Working populationNon working population
Food products, cosmetics, cleaning products20.8%8.6%
Medication11.4%7.9%
Clothes and sports articles69.2%35%
Digital study or teaching material20.2%9%
Film, music20.3%8.5%
Books, magazines, newspapers38.4%18.7%
Telecommunication services30.2%16%
Soft-/Hardware and electrical appliances28.2%13.5%
Household goods and appliances47.6%23.6%
Travel and accommodation65.3%26.6%
Financial products or services44%17.4%
Tickets for events60.7%23.7%
Other purchases43.6%20.9%

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This statistic illustrates the type of online purchases of individuals in the Netherlands in 2018, by employment status. As of 2018, roughly 30 percent of Dutch individuals who are employed bought telecommunication services on the internet.
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Release date
October 2018
Region
Netherlands
Survey time period
2018
Number of respondents
4,500 respondents
Age group
15 to 74 years old
Special properties
not including people in institutions, facilities and shelters
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
Original survey question: "Could you indicate for the following goods or services if you have ordered or purchased them in the previous 12 months for private use?"
Multiple answers were possible.

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

Working population defined by source as: "respondents of 15 years and older with paid employment of at least one hour." Non-working population is defined as: "respondents of 15 years and older without paid employment".
Moreover, the source adds 12 to 15 year olds are not included in the questions about employment.

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