Type of online purchases by individuals in the Netherlands 2019, by employment status

This statistic illustrates the type of online purchases of individuals in the Netherlands in 2019, by employment status. As of 2019, roughly 30 percent of Dutch individuals who are employed bought telecommunication services on the internet.

Which goods or services have you ordered online in the previous 12 months?

Working populationNon working population
Food products, cosmetics, cleaning products39.9%17.3%
Clothes and sports articles68.2%33.5%
Digital study or teaching material17.7%7.1%
Film, music22.2%8.8%
Books, magazines, newspapers38.5%18.5%
Telecommunication services30%16.4%
Soft-/Hardware and electrical appliances37%19.1%
Household goods and appliances47%22%
Travel and accommodation66.4%27.1%
Financial products or services45.6%20.4%
Tickets for events60.7%25.7%
Other purchases44.2%22.8%
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Release date

October 2019



Survey time period


Number of respondents

4,500 respondents

Age group

15 to 74 years old

Special properties

not including people in institutions, facilities and shelters

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Original survey question: "Could you indicate for the following goods or services if you have ordered or purchased them in the previous 12 months for private use?"

Multiple answers were possible.

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

Working population defined by source as: "respondents of 15 years and older with paid employment of at least one hour." Non-working population is defined as: "respondents of 15 years and older without paid employment".
Moreover, the source adds 12 to 15 year olds are not included in the questions about employment.

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Statistics on "Cross-border online shopping in the Netherlands"

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