Share of respondents who made online purchases in the UK 2018, by product category

This statistic illustrates the results of a survey on the leading product categories purchased online by consumers in the United Kingdom (UK) in 2018. During the survey period, it was found that six percent of respondents reported that they had purchased books online. A share of 18 percent of respondents stated that they had purchased clothing and/or footwear online. For a more detailed look at online shopping and online shoppers in the United Kingdom please visit our Digital Market Outlook.

Which types of products have you bought online in the past year?

Type of purchaseShare of respondents
Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

October 2018


United Kingdom

Survey time period


Number of respondents

1,000 respondents

Age group

15-79 years old

Special properties

whole population.

Method of interview

Online survey

Supplementary notes

* Refers to computers and computer accessories, TVs, music systems, home cinema systems, mobile phones and accessories, and electrical household appliances.
** Including audio books

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-commerce in Europe"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.