Share of respondents who made online purchases in the UK 2018, by product category

This statistic illustrates the results of a survey on the leading product categories purchased online by consumers in the United Kingdom (UK) in 2018. During the survey period, it was found that six percent of respondents reported that they had purchased books online. A share of 18 percent of respondents stated that they had purchased clothing and/or footwear online. For a more detailed look at online shopping and online shoppers in the United Kingdom please visit our Digital Market Outlook.

Which types of products have you bought online in the past year?

Type of purchaseShare of respondents
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Source

Release date

October 2018

Region

United Kingdom

Survey time period

2018

Number of respondents

1,000 respondents

Age group

15-79 years old

Special properties

whole population.

Method of interview

Online survey

Supplementary notes

* Refers to computers and computer accessories, TVs, music systems, home cinema systems, mobile phones and accessories, and electrical household appliances.
** Including audio books

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