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Which are the main reasons why you prefer purchasing furnishing articles online?

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Survey: top 5 reasons to buy furnishing articles online in Italy in 2016 This statistic illustrates the leading five reasons why consumers prefer to purchase furnishing articles online in Italy according to a survey carried out in 2016. Price, convenience and variety of choice were the star reasons.
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Description Source More information
This statistic illustrates the leading five reasons why consumers prefer to purchase furnishing articles online in Italy according to a survey carried out in 2016. Price, convenience and variety of choice were the star reasons.
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Release date
July 2016
Region
Italy
Survey time period
2016
Number of respondents
1,512 respondents
Special properties
consumers who purchased furniture at least once in the 12 months prior to the survey (of which at least one online)
Method of interview
Online survey
Supplementary notes
The original survey question was phrased by the source as follows: "Pensa ora alle motivazioni che ti portano a preferire gli acquisti di mobili o accessori per la casa su Internet. Qual é il motivo principale per cui preferisci acquistare online?".

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