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Consumer agreement to trying new fishery products on promotion EU-28 2016

This statistic shows the results of a survey in which respondents were asked whether they try new fishery and aquaculture products when there is a promotional event, eg. at the supermarket, in the European Union (EU-28) in 2016, by country. Respondents from Ireland have the highest levels of adventurous fish consumers when a product is on promotion at 72 percent, followed by Italy at 68 percent.

Consumer agreement towards trying new fishery and aquaculture products when there is a promotional event, eg. at the supermarket, in the European Union (EU-28) in 2016, by country*

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Source

Release date

January 2017

Region

Europe

Survey time period

4th June to 13th June 2016

Number of respondents

27,818 respondents

Supplementary notes

* The source phrased the question as follows: Do you agree or disagree with the following statements regarding fishery and aquaculture products? You to try new products when there is a promotional event, eg. at the supermarket. Results shown are for those respondents that agree.

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