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Most popular clothing shopping locations in the Netherlands 2014

Most popular clothing shopping locations in the Netherlands in 2014

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Source

Release date

July 2014

Region

Netherlands

Survey time period

April 2014 to June 2014

Number of respondents

1,429 respondents

Age group

16 to 35 years old

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source adds the following information: "The usage frequency of different modes of acquisition was analysed using a new method based on market research practice to compute an average value of frequency. This method takes the middle value of each response category and then calculates an average for the sample, which makes differences more visible compared to the method used in the previous study (Gwozdz et al., 2013), which counted the average of an ordinal list."

The following middle values were used for further calculations:"
• “Never” recoded to 0
• “1-2 times” recoded to 1.5
• “3-5 times” recoded to 4
• “6-10 times” recoded to 8
• “11-15 times” recoded to 13
• “More than 15 times” recoded to 20

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