Importance of video advertising in the U.S. 2016, by screen
The statistic shows information on the importance of various screen types in video everywhere advertising according to media planners in the United States as of August 2016. During a survey, 73 percent of responding agency planners employed at full-service, media services and digital ad agencies stated that TV advertising was important for their campaigns; 58 percent projected that TV would be important three years on.