Global instant coffee market size 2016/2020

The market size of instant coffee was 28 billion U.S. dollars worldwide in 2016. By 2020 the global instant coffee market is expected to be worth around 36.3 billion U.S. dollars.

Leading U.S. Coffee Brands

The leading regular ground coffee brands in the United States in 2018 were Folgers, Maxwell House, and Starbucks. Sales of Folgers coffee amounted to over one billion U.S. dollars in that year. Private label was also among the leading brands of coffee, with about 437.5 million U.S. dollars in sales. Another popular new coffee segment is ready-to-drink coffee, which is led by the brands Starbucks and International Delight.

Coffee Drinkers in the U.S>

On average, Americans drink just over two cups of coffee per day. Coffee consumption varies slightly depending on the region of the United States. In the Northeast, the average consumer drinks about 2.3 cups of coffee per day, a higher amount than any other part of the United States. The South consumes the least amount of coffee per capita, at just under 1.9 cups per day.

Market size of instant coffee worldwide as of 2016 and 2020

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Release date

November 2016



Survey time period


Supplementary notes

* Forecast. Figure was calculated internally based on the given absolute growth.

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