Emerging marketing technologies adoption level worldwide 2019

During a study analyzing the marketing technology landscape worldwide, it was found that 38 percent of responding brand marketers were already using IoT or connected devices as part of their marketing stack in 2019, while 36 percent said they were not planning to use those tools at all.

Level of adoption of emerging marketing technologies worldwide as of 2019

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Sources

Release date

October 2019

Region

Worldwide

Survey time period

2019

Supplementary notes

Martech was defined as "a tool that is used to assist with marketing workflows; customer acquisition and retention; brand communications; content and social; or data and analytics'."

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Statistics on "Marketing technology implementation in the U.S."

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