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Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016

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Personalization in marketing - ways of using data 2016 The graph shows the ways business used data to create personalized experiences as of November 2016. During a global survey, 61 percent of responding marketers stated they used offline analytics to determine target audience propensity.
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Description Source More information
The graph shows the ways business used data to create personalized experiences as of November 2016. During a global survey, 61 percent of responding marketers stated they used offline analytics to determine target audience propensity.
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Release date
March 2017
Region
Worldwide
Survey time period
November 2016
Number of respondents
131 marketers
Supplementary notes
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
The source defines personalization as "[t]he ability to interact with each individual, at any moment, across all touch points, based on everything known about them."
Multiple answers were permitted.

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