The graph shows the ways business used data to create personalized experiences as of November 2016. During a global survey, 61 percent of responding marketers stated they used offline analytics to determine target audience propensity.
Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
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MarketingCharts. (March 2, 2017). Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016 [Graph]. In Statista. Retrieved March 04, 2021, from https://www.statista.com/statistics/682927/personalization-marketing-using-data/
MarketingCharts. "Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016." Chart. March 2, 2017. Statista. Accessed March 04, 2021. https://www.statista.com/statistics/682927/personalization-marketing-using-data/
MarketingCharts. (2017). Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016. Statista. Statista Inc.. Accessed: March 04, 2021. https://www.statista.com/statistics/682927/personalization-marketing-using-data/
MarketingCharts. "Leading Ways of Using Data to Facilitate Marketing Personalization According to Industry Professionals Worldwide as of November 2016." Statista, Statista Inc., 2 Mar 2017, https://www.statista.com/statistics/682927/personalization-marketing-using-data/
MarketingCharts, Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016 Statista, https://www.statista.com/statistics/682927/personalization-marketing-using-data/ (last visited March 04, 2021)