The graph shows the ways business used data to create personalized experiences as of November 2016. During a global survey, 61 percent of responding marketers stated they used offline analytics to determine target audience propensity.
Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you
Overview
8
- Premium Statistic CX personalization & optimization revenue worldwide 2020-2026
- Premium Statistic Ability to personalize customer experiences among businesses worldwide 2021
- Premium Statistic Frequency of personalizing customer experiences worldwide 2022
- Premium Statistic Level of integration of personalization technology within tech stacks worldwide 2021
- Premium Statistic Top activities marketers trust AI to carry out worldwide 2022
- Premium Statistic Leading areas combining AI and marketing automation worldwide 2022
- Premium Statistic Impact of AI-enabled marketing on business outcomes worldwide 2020
- Premium Statistic Challenges in executing digital marketing strategies worldwide 2019-2020
Effectiveness
5
- Premium Statistic Success of personalization among businesses worldwide 2021
- Premium Statistic Satisfaction with omnichannel personalization among marketers worldwide 2021-2022
- Premium Statistic Quality of personalized experiences according to global marketers & consumers 2022
- Premium Statistic Leading approaches to content-led communications worldwide 2022
- Premium Statistic Share of global B2B professionals attributing revenue growth to personalization 2020
Consumer insights
8
- Premium Statistic Influence of marketing personalization on consumer loyalty worldwide 2021-2022
- Premium Statistic Influence of marketing personalization on consumer loyalty worldwide 2022, by country
- Premium Statistic Personal features consumers wish brands knew more about worldwide 2021
- Premium Statistic Global consumers sharing data with brands in exchange for incentives 2021, by country
- Premium Statistic Types of data consumers believed were appropriate for marketers to collect 2022
- Premium Statistic Types of data B2B buyers believed were appropriate for marketers to collect 2022
- Premium Statistic What keeps consumers loyal to brands globally 2022
- Premium Statistic Most wanted e-commerce innovations 2023, by generation
Data usage
6
- Premium Statistic Customer data use in marketing decisions among marketers worldwide 2021
- Premium Statistic Areas with most use for data-driven marketing worldwide 2022
- Premium Statistic Use of first-party data in marketing personalization worldwide 2021-2022
- Premium Statistic Reasons for using first-party data in marketing personalization worldwide 2022
- Premium Statistic Trust in data security in the U.S. 2022, by institution
- Premium Statistic Concern about digital privacy in the U.S. 2021-2022
Further related statistics
12
- Implementation of personalization in marketing 2016
- Marketing attribution methods used by companies in Belgium 2017
- Top-performing e-commerce marketing personalization tactics worldwide 2017
- U.S. consumer view of purchase history based mobile shopping recommendations 2017
- U.S. view of purchase history-based mobile shopping recommendations 2017, by gender
- U.S. interest in mobile shopping recommendations from selected companies 2017
- Data-related functions used in marketing worldwide 2016
- Marketing channels U.S. small businesses plan to implement 2017
- New content distribution channels in Latin America 2016
- Number of personalized message versions created for a given campaign worldwide 2016
- Content marketing strategy usage in the UK 2017
- Presence of marketing staff in small businesses in the U.S. 2016
Further Content: You might find this interesting as well
Statistics
- Implementation of personalization in marketing 2016
- Marketing attribution methods used by companies in Belgium 2017
- Top-performing e-commerce marketing personalization tactics worldwide 2017
- U.S. consumer view of purchase history based mobile shopping recommendations 2017
- U.S. view of purchase history-based mobile shopping recommendations 2017, by gender
- U.S. interest in mobile shopping recommendations from selected companies 2017
- Data-related functions used in marketing worldwide 2016
- Marketing channels U.S. small businesses plan to implement 2017
- New content distribution channels in Latin America 2016
- Number of personalized message versions created for a given campaign worldwide 2016
- Content marketing strategy usage in the UK 2017
- Presence of marketing staff in small businesses in the U.S. 2016
MarketingCharts. (March 2, 2017). Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016 [Graph]. In Statista. Retrieved June 06, 2023, from https://www.statista.com/statistics/682927/personalization-marketing-using-data/
MarketingCharts. "Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016." Chart. March 2, 2017. Statista. Accessed June 06, 2023. https://www.statista.com/statistics/682927/personalization-marketing-using-data/
MarketingCharts. (2017). Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016. Statista. Statista Inc.. Accessed: June 06, 2023. https://www.statista.com/statistics/682927/personalization-marketing-using-data/
MarketingCharts. "Leading Ways of Using Data to Facilitate Marketing Personalization According to Industry Professionals Worldwide as of November 2016." Statista, Statista Inc., 2 Mar 2017, https://www.statista.com/statistics/682927/personalization-marketing-using-data/
MarketingCharts, Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016 Statista, https://www.statista.com/statistics/682927/personalization-marketing-using-data/ (last visited June 06, 2023)
Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016 [Graph], MarketingCharts, March 2, 2017. [Online]. Available: https://www.statista.com/statistics/682927/personalization-marketing-using-data/