Personalization in marketing - ways of using data 2016

Published by Valentina Dencheva, Jan 6, 2023
The graph shows the ways business used data to create personalized experiences as of November 2016. During a global survey, 61 percent of responding marketers stated they used offline analytics to determine target audience propensity.

Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016

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Source

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Release date

March 2017

Region

Worldwide

Survey time period

November 2016

Number of respondents

131 marketers

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
The source defines personalization as "[t]he ability to interact with each individual, at any moment, across all touch points, based on everything known about them."
Multiple answers were permitted.

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Overview

8

Effectiveness

5

Consumer insights

8

Data usage

6

Further related statistics

12

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Topics

Marketing technologyDigital advertising in the U.S.Mobile advertising and marketing in the U.S. Content marketingData usage in marketing and advertising
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