The graph shows the ways business used data to create personalized experiences as of November 2016. During a global survey, 61 percent of responding marketers stated they used offline analytics to determine target audience propensity.
Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original. The source defines personalization as "[t]he ability to interact with each individual, at any moment, across all touch points, based on everything known about them." Multiple answers were permitted.
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MarketingCharts. (March 2, 2017). Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016 [Graph]. In Statista. Retrieved February 20, 2020, from https://www.statista.com/statistics/682927/personalization-marketing-using-data/
MarketingCharts. "Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016." Chart. March 2, 2017. Statista. Accessed February 20, 2020. https://www.statista.com/statistics/682927/personalization-marketing-using-data/
MarketingCharts. (2017). Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016. Statista. Statista Inc.. Accessed: February 20, 2020. https://www.statista.com/statistics/682927/personalization-marketing-using-data/
MarketingCharts. "Leading Ways of Using Data to Facilitate Marketing Personalization According to Industry Professionals Worldwide as of November 2016." Statista, Statista Inc., 2 Mar 2017, https://www.statista.com/statistics/682927/personalization-marketing-using-data/
MarketingCharts, Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016 Statista, https://www.statista.com/statistics/682927/personalization-marketing-using-data/ (last visited February 20, 2020)
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