Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Personalization in marketing - ways of using data 2016

The graph shows the ways business used data to create personalized experiences as of November 2016. During a global survey, 61 percent of responding marketers stated they used offline analytics to determine target audience propensity.

Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

March 2017

Region

Worldwide

Survey time period

November 2016

Number of respondents

131 marketers

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
The source defines personalization as "[t]he ability to interact with each individual, at any moment, across all touch points, based on everything known about them."
Multiple answers were permitted.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Marketing personalization in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.