This timeline show data on marketing services spending in North America in 2015 and 2016, as well as a forecast thereof for 2017 and 2018. In 2016, the spending amounted to 154.33 billion U.S. dollars, up from 148.54 in 2015.
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Marketing services spending in North America 2015-2018
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Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)
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This timeline show data on marketing services spending in North America in 2015 and 2016, as well as a forecast thereof for 2017 and 2018. In 2016, the spending amounted to 154.33 billion U.S. dollars, up from 148.54 in 2015.
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This timeline show data on marketing services spending in North America in 2015 and 2016, as well as a forecast thereof for 2017 and 2018. In 2016, the spending amounted to 154.33 billion U.S. dollars, up from 148.54 in 2015.
Show more- Show sources information
- Show publisher information
- Release date
- December 2017
- Region
- North America
- Survey time period
- 2015 and 2016
- Special properties
- includes PR, data investment management, direct, and sponsorship
- Supplementary notes
- * Forecast.
More information
- Region
- North America
- Survey time period
- 2015 and 2016
- Special properties
- includes PR, data investment management, direct, and sponsorship
- Supplementary notes
- * Forecast.
Other interesting statistics
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+Global marketing services spending 2012-2018
Revenue of the U.S. advertising industry 2004-2017
Omnicom Group's revenue 2006-2017
Number of establishments in U.S. advertising industry 2007-2016, by sector
Client retention rates of leading PR agencies as of June 2017
+
+The most creative advertising agencies in the world in 2015
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Advertising agencies in the U.S.
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Statistics on "Advertising agencies in the U.S."
- Industry overview
The most important statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2017
- Advertising agencies revenue in the U.S. 2010-2022 (in billion U.S. dollars)Advertising agencies revenue in the U.S. 2010-2022
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)Ad agency revenue in the U.S. 2017, by source
- Change in agency revenue in the United States from 2001 to 2017U.S. agency revenue growth 2001-2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)U.S. agency revenue 2011-2017, by discipline
- Growth rate of U.S. agency revenue from 2009 to 2017, by disciplineGrowth rate of U.S. agency revenue 2009-2017, by discipline
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector Number of establishments in U.S. advertising industry 2007-2016, by sector
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)U.S. advertising agencies ad spend 2010-2017
- Marketing services
The most important statistics
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide in 2016 and 2017, by serviceNumber of marketing services sector M&A deals worldwide 2016-2017, by service
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide in 2016 and 2017, by regionNumber of marketing services sector M&A deals worldwide 2016-2017, by region
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)Global marketing services spending 2012-2018
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)Marketing services spending in North America 2015-2018
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)SMBs in the U.S.: digital marketing services spending 2020, by target
- Employment and payroll
The most important statistics
- Number of advertising agencies' employees in the United States from January 2010 to October 2015Advertising agency employment in the U.S. 2010-2015
- Growth rate of agency revenue in the U.S. in 2016, by disciplineGrowth rate of agency revenue in the U.S. 2016, by discipline
- Annual payroll* in U.S. advertising and related services industry in 2014 and 2016, by sector (in million U.S. dollars)Annual payroll in U.S. advertising services 2014-2016, by sector
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)Best paid advertising technology personnel worldwide 2015
- Best paid agency managers worldwide in 2015 (in million U.S. dollars)Best paid agency managers worldwide 2015
- Global rankings
The most important statistics
- Leading global media holding groups worldwide in 2016, by overall activity billingsLeading global media holding groups 2016, by billings
- Leading advertising agency groups worldwide in 2016, by revenue (in million U.S. dollars)Revenue of the world's largest ad agency groups 2016
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2017
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)Revenue of world's largest PR networks in 2016
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2017
- Most creative agency networks by number of points in the 2017 Gunn ReportGunn Report: most creative agency networks in 2017
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
- U.S. rankings
The most important statistics
- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)Leading U.S. ad agencies 2017, by revenue
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)Leading digital agency networks in the U.S. 2017
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)Leading PR firms in the U.S. 2017, by net fees
- Leading public relations firms with major U.S. operations in 2017, by number of employeesLeading PR firms in the U.S. in 2017, by number of employees
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)Leading Hispanic agencies in the U.S. 2014, by revenue
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)Leading Hispanic media agencies in the U.S. 2014
- Market leaders
The most important statistics
- Interpublic Group's revenue from 2006 to 2017 (in billion U.S. dollars)Interpublic Group's revenue 2006-2017
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)Omnicom Group's revenue 2006-2017
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)WPP: annual revenue 2006-2017
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)WPP digital media spending on Google and Facebook 2014-2016
- Revenue generated by Dentsu worldwide from 2014 to 2017 (in billion Japanese yen)Dentsu: global revenue 2014-2017
- Global revenue of the Publicis Groupe from 2008 to 2017 (in billion Euros)Revenue of the Publicis Groupe 2008-2017
- Distribution of revenue generated by Havas Group from 2013 to 2016, by regionHavas Group revenue 2013-2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017Number of acquisitions made by ad agencies worldwide as of 2017
- Doing business
The most important statistics
- Number of marketing/advertising agencies hired per company in the United States as of April 2016Number of agencies hired per company in the U.S. 2016
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?Number of outside companies involved in content production in the U.S. 2016
- Leading factors influencing the success of advertising pitch in the United States as of January 2018Leading factors influencing advertising pitch wins in the U.S. 2018
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- What is your approximate win rate?U.S. ad agencies: win rates 2015
- Why do you think your win rate isn't better?U.S. ad agencies: reasons for low win rates 2015
- Client retention rates of the leading public relations agencies as of June 2017Client retention rates of leading PR agencies as of June 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Global marketing services spending 2015-2018, by category
- Advertising share of marketing spending in the U.S. 2007-2016
- Growth of digital marketing investment in Spain 2010-2015, by segment
- Marketing spending of the food and beverage industry in Spain in 2015, by segment
- Marketing spending in Spain 2010-2015
- Growth rate of digital marketing investment in Spain 2011-2015
- Marketing spending of the insurance industry in Spain in 2015, by segment
- Growth of digital marketing investment in Spain 2010-2015, by industry
- Distribution of the marketing spending in Spain in 2015, by segment
- Share of investment in advertising and communication in Spain in 2015, by segment
- Marketing spending of the hotel industry in Spain in 2015, by segment
- Marketing spending of the gaming and betting industry in Spain in 2015, by segment
- Survey on the share of companies' revenue in marketing in Sweden 2016
- Marketing revenue in Mexico 2005-2015
- Canada: marketing activity spending increase 2015
- Level of expertise in email marketing Spain 2015
- Attitudes towards marketing/marketers according to German marketers 2015
- Marketing spending of the automotive industry in Spain in 2015, by segment
- Reasons for using images of diversity in marketing campagins in the UK 2016
- Top priorities for marketing departments in Belgium 2018
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- Trade show marketing
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- E-mail marketing in the U.S.
- SME marketing in the U.S.
- Marketing technology implementation
Statistics on the topic
Free statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by number of employees
- Interpublic Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Number of marketing/advertising agencies hired per company in the United States as of April 2016
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- Client retention rates of the leading public relations agencies as of June 2017
Premium Statistics
- Advertising agencies revenue in the U.S. 2010-2022 (in billion U.S. dollars)
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)
- Change in agency revenue in the United States from 2001 to 2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)
- Growth rate of U.S. agency revenue from 2009 to 2017, by discipline
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
- Share of digital in advertising agency revenue in the United States from 2009 to 2017
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide in 2016 and 2017, by service
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide in 2016 and 2017, by region
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)
- Number of advertising agencies' employees in the United States from January 2010 to October 2015
- Growth rate of agency revenue in the U.S. in 2016, by discipline
- Annual payroll* in U.S. advertising and related services industry in 2014 and 2016, by sector (in million U.S. dollars)
- Best paid agency managers worldwide in 2015 (in million U.S. dollars)
- Leading global media holding groups worldwide in 2016, by overall activity billings
- Leading advertising agency groups worldwide in 2016, by revenue (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Most creative agency networks by number of points in the 2017 Gunn Report
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)
- Revenue generated by Dentsu worldwide from 2014 to 2017 (in billion Japanese yen)
- Global revenue of the Publicis Groupe from 2008 to 2017 (in billion Euros)
- Distribution of revenue generated by Havas Group from 2013 to 2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2017
- Most in-demand agency services among companies in the United States as of April 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?
- Leading factors influencing the success of advertising pitch in the United States as of January 2018
- What is your approximate win rate?
- Why do you think your win rate isn't better?
- Ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel
- Do you receive rebates from media vendors?
- Are rebates received from media vendors disclosed to your clients?
- Level of concern about ad blocking impact according to advertising agency professionals in the United States as of May 2015
- What level of seniority do you hope to achieve within your current company/within the industry?
- Leading challenges of working with an advertising/marketing agency in the United States as of April 2016
- Marketing services spending worldwide from 2015 to 2018, by category (in billion U.S. dollars)
- Advertising share of marketing spending in the United States from 2007 to 2016
- Growth rate of the investment in digital marketing in Spain in 2015 compared to 2010, by segment
- Investment of the food and beverage industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Annual investment in marketing strategies in Spain from 2010 to 2015 (in million euros)
- Annual growth rate of the investment in digital marketing in Spain between 2011 and 2015
- Investment of the insurance industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Growth rate of the investment in digital marketing in Spain in 2015 compared to 2010, by economic activity
- Distribution of the total investment in marketing strategies in Spain in 2015, by segment (in million euros)
- Distribution of the investment in advertising, promotion and communication in Spain in 2015, by segment
- Investment of the hospitality industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Investment of the gaming and betting industry in marketing strategies in Spain in 2015, by market segment (in million euros)
- How much of your revenue does your company invest in marketing?
- Marketing industry revenue in Mexico from 2005 to 2015 (in billion Mexican pesos)
- Marketing activities on which marketers plan to increase spending in Canada as of March 2015
- Level of specialization in email marketing in Spain in 2015
- Please indicate if you agree with the following statements about the state of the marketing industry.*
- Investment of the automotive industry in marketing strategies in Spain in 2015, by segment (in million euros)
- What are your reasons for choosing the following types of images for marketing campaigns?
- What will the top priorities within your marketing department be in 2018?*
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