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Danone SA's advertising spending in the United States from 2011 to 2017 (in million U.S. dollars)

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Danone: ad spend in the U.S. 2011-2017 The statistic presents information on Danone's advertising spending in the United States in 2011, 2012 and from 2015 to 2017. The company invested 108 million U.S. dollars in measured media advertising in 2017.
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Spending in million U.S. dollars
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Spending in million U.S. dollars
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Description Source More information
The statistic presents information on Danone's advertising spending in the United States in 2011, 2012 and from 2015 to 2017. The company invested 108 million U.S. dollars in measured media advertising in 2017.
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Release date
June 2018
Region
United States
Survey time period
2011, 2012 and 2015 to 2017
Special properties
measured media only
Supplementary notes
* The source states that Danone spent "nearly 81 million" U.S. dollars in 2011.
Figures for 2011 and 2012 come from an earlier article.
The figures present only measured media from WPP's Kantar Media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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