Danone was ranked as one of the most valuable food brands worldwide in 2017, second to only Nestlé in terms of brand worth. In its latest annual report, the company reported net sales amounting to about 21.9 billion euros. Danone’s home market France, along with Russia, China and the United States, contributed the most to generated sales.
Danone’s cash cow was by far the Fresh Dairy Products division in 2016 with over 10 million Euros in sales, but the Medical Nutrition segment saw the highest net sales growth. The dairy division includes well-known brands such as Actimel and Activia. The probiotic yogurt Activia is sold in more than 70 countries.
Raising interest and awareness about their various products appears to be a matter of high priority for Danone. In the United States alone, Danone spent approximately 194 million dollars on advertising in 2016. Additionally, Danone ranks as one of the leading advertisers in Russia, Belgium, and Spain.