Survey: elements fostering the sales of 'Made in Italy' products in 2014, by area

This chart illustrates the key elements which promote the sales of 'Made in Italy' products in 2014 both in the Italian and foreign market. As of the survey period, 41 percent of respondents pointed to the good reputation of the Italian production chain as the main reason which favors the sales of 'Made in Italy' products in Italy. Similarly, 60 percent of respondents mentioned the same reason when it was referred to the foreign market.

Nowadays, what are the key elements which promote the sales of 'Made in Italy' products?

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Source

Release date

November 2014

Region

Worldwide, Italy

Survey time period

2014

Number of respondents

201 respondents

Special properties

respondents are international footwear buyers.

Method of interview

Face-to-face interview, online survey

Supplementary notes

The original survey question was phrased by the source as follows: "Attualmente, da quali elementi si é facilitati nel rivendere il Made in Italy? Può indicare anche più fattori".
Multiple answers were possible.

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