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Survey: attitude towards 'Made in Italy' products in 2014, by geographical area

This chart illustrates the consumers of 'Made in Italy' products attitude when they shop according to a 2014 survey, both in Italy and in the foreign market. As of the survey period, 61 percent of Italian respondents reported that they did not explicitly ask for 'Made in Italy' products but that they were just an option among others. On the contrary, in the foreign market, 58 percent of respondents explicitly asked for 'Made in Italy' products.

Would you say that consumers who usually purchase 'Made in Italy' products explicitly asks for it or chooses it among other options?

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Release date

November 2014


Worldwide, Italy

Survey time period

August 31 to September 3, 2014

Number of respondents

201 respondents

Method of interview

Face-to-face interview, online survey

Supplementary notes

The original survey question was phrased by the source as follows: "Direbbe che il consumatore che acquista Made in Italy, chiede espressamente Made in Italy/ sceglie la scarpa Made in Italy tra le proposte che ha a disposizione?".

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