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Survey: consumers' knowledge of 'Made in Italy' products in Italy in 2014

This chart illustrates the consumers’ ability to recognize 'Made in Italy' products in Italy in 2014. As of the survey period, the majority of respondents (68 percent) were aware of the signs to recognize 'Made in Italy' products.

Can consumers recognize 'Made in Italy' products?

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Release date

November 2014



Survey time period

September 8-12, 2014

Number of respondents

602 respondents

Special properties

respondents are mostly women (80 percent) and below 30 years of age (60 percent).

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original survey question was phrased by the source as follows: "I consumatori sanno riconoscere il 'Made in Italy'?".
* Were considered correct answers (Yes) the following statements: 1. The shoes must have a label with 'Made in Italy' on it; 2. The shoe' sole must contain a 'Made in Italy' sign.

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