Survey: consumers' knowledge of 'Made in Italy' products in Italy in 2014

Can consumers recognize 'Made in Italy' products?

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Source

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Release date

November 2014

Region

Italy

Survey time period

September 8-12, 2014

Number of respondents

602 respondents

Special properties

respondents are mostly women (80 percent) and below 30 years of age (60 percent).

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original survey question was phrased by the source as follows: "I consumatori sanno riconoscere il 'Made in Italy'?".
* Were considered correct answers (Yes) the following statements: 1. The shoes must have a label with 'Made in Italy' on it; 2. The shoe' sole must contain a 'Made in Italy' sign.

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