Animation consumer spending in Japan 1980-2017

In 2017, the consumer expenditure on animation in Japan amounted to approximately 269 billion Japanese yen, slightly down from about 276 billion Japanese yen in the previous year. 2016 turned out to be an exceptional year for Japanese animation due to the success of the box office hit "Your Name" by director Makoto Shinkai, which elevated box office revenues of animation movies in theaters by about 25 billion Japanese yen that year.

Consumer expenditure on animation in Japan from 1980 to 2017 (in billion Japanese yen)*

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Release date

August 2019



Survey time period

1980 to 2017

Special properties

figures include feature films, television, videograms and online distribution

Supplementary notes

*Figures every ten years for 2010 and earlier.
**The method for estimating online distribution was modified in 2015, retroactive to 2014.
Figures prior to 2015 come from previous reporting.
1 Japanese yen equals 0.00925 U.S. dollars or 0.00849 euros as of October 2019.

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