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U.S. SMBs: direct mail adoption 2016
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U.S. SMBs: direct mail adoption 2016
Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
by A. Guttmann,
last edited
Jan 23, 2018
The statistic shows the share of local businesses using direct mail for advertising or promotion purposes in the United States as of the third quarter of 2016. During a survey, 41 percent of responding SMBs stated they used direct mail for such purposes.
Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
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by A. Guttmann,
last edited
Jan 23, 2018
The statistic shows the share of local businesses using direct mail for advertising or promotion purposes in the United States as of the third quarter of 2016. During a survey, 41 percent of responding SMBs stated they used direct mail for such purposes.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- January 2017
- Region
- United States
- Survey time period
- Q3 2016
- Method of interview
- Online survey
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2017
More information
- Region
- United States
- Survey time period
- Q3 2016
- Method of interview
- Online survey
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SME marketing in the U.S.
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Statistics on "SME marketing in the U.S."
- Overview
The most important statistics
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017Organizational structures responsible for SMBs marketing activities in the U.S. 2017
- Small businesses marketing budgets in the United States in 2017U.S. small businesses: marketing spending 2017
- Leading marketing goals among SMBs in the United States in 2018Leading marketing objectives of SMBs in the U.S. in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017SMBs planned spending changes on marketing & media channels in the U.S. 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017Weekly time spent on marketing according to U.S. SMBs 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018View on marketing effectiveness among U.S. SMBs 2016-2018
- Marketing tools
The most important statistics
- Number of marketing software products used regularly by SMBs in the United States as of September 2017Number of marketing software products used by U.S. SMBs 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017SMBs marketing application of automation software in the U.S. in 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017Leading tools used to track customer information according to U.S. SMBs 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017SMBs adoption of selected AI functionalities in the U.S. 2017
- Digital marketing tactics
The most important statistics
- Share of small businesses investing in selected digital marketing channels in the United States in 2017Small businesses purchasing selected digital marketing channels in the U.S. 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017SMB marketers who plan to increase the usage of selected content types worldwide 2017
- Does your company have a mobile app?U.S. small company mobile app adoption 2018
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017U.S. small businesses: SEO activities 2017
- Does your small business invest in pay-per-click (PPC) advertising?U.S. small businesses: PPC adoption 2017
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
- Social media
The most important statistics
- Do you use social media marketing to promote your business?U.S. small businesses: social media marketing use 2017
- What are your social media marketing goals?U.S. businesses: social media marketing goals 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017U.S. small businesses: time spent on social media marketing 2017
- How much do you spend on social media ads per week?U.S. small businesses: social media advertising spending 2017
- Do you feel you are getting a positive return on investment from social media ads?U.S. small businesses: profitability of social media ads 2017
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018Share of SMBs in the U.S. gaining customers via social posting 2016-2018
- Traditional marketing tactics
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: community sponsorship adoption 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: direct mail adoption 2016
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Statistics
- U.S. SMBs: direct mail ROI 2016
- Direct mail effectiveness in the U.S. 2014
- Frequency of receiving direct mail in the U.S. 2014
- Direct mail attraction rate in the U.S. 2014, by content
- Frequency of reading direct mail in the U.S. 2014
- Customer contact activities return on investment in United Kingdom (UK) 2013
- Responses to direct mail in United Kingdom (UK) 2013, by age group
- Direct mail marketing spending in the U.S. 2013-2018
- Treatment of direct mail in the U.S. 2012-2013
- Direct mail - data spend in the U.S. 2010-2016
- Direct mail volume in the U.S. 2005-2015
- Direct mail and advertising material distribution revenue in Canada 2012-2013
- Direct mail advertising and material distribution expenses in Canada 2012-2013
- Sector distribution of direct mail investments in Belgium 2017
- Volume of addressed advertising direct mail sent in European countries in 2014
- Share of mail which is direct mail in selected countries in 2016
- Industry revenue of “direct mail advertising“ in the U.S. 2011-2023
- Revenue of U.S. direct mail advertising companies 2000-2017
- Open rates for addressed mail in the UK 2017/18, by sector
- Actions taken after receiving a commercial catalog for consumer goods in France 2012
Statistics on "SME marketing in the U.S."
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017
- Small businesses marketing budgets in the United States in 2017
- Leading marketing goals among SMBs in the United States in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018
- Number of marketing software products used regularly by SMBs in the United States as of September 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017
- Share of small businesses investing in selected digital marketing channels in the United States in 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017
- Does your company have a mobile app?
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017
- Does your small business invest in pay-per-click (PPC) advertising?
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018
- Do you use social media marketing to promote your business?
- What are your social media marketing goals?
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- How much do you spend on social media ads per week?
- Do you feel you are getting a positive return on investment from social media ads?
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Return on direct mail investment among local businesses in the United States as of 3rd quarter 2016
- Are you more likely to make a purchase based on direct mail promotions than e-mail promotions?
- Do you ever receive advertisements or special offers from businesses via traditional mail?
- What type of direct mail is most likely to grab your attention?
- How often do you read or look at the advertisements or special offers?
- Return on investment for activities contacting customers in the United Kingdom (UK) in 2013 (in GBP)
- Share of different age groups that responded to direct mail in the United Kingdom (UK) in 2013
- Direct mail marketing spending in the United States from 2013 to 2018 (in billion U.S. dollars)
- Treatment of direct mail in the United States in 2012 and 2013
- Direct mail data spending in the United States from 2010 to 2016 (in billion U.S. dollars)
- Number of mail pieces attributed to direct mail in the United States from 2005 to 2015 (in millions)
- Operating revenue generated by the direct mail advertising and advertising material distribution industry in Canada from 2012 to 2013 (in million Canadian dollars)
- Operating expenses in the direct mail advertising and advertising material distribution industry in Canada from 2012 to 2013 (in million Canadian dollars)
- Distribution of direct mail media investments in Belgium in 2017, by sector
- Volume of addressed advertising direct mail sent in European countries in 2014 (in million pieces)
- Share of total mail which is direct mail in selected countries in 2016
- Industry revenue of “direct mail advertising“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)
- Estimated aggregate revenue of direct mail advertising companies in the United States from 2000 to 2017 (in billion U.S. dollars)
- Open rates for addressed direct mail advertisements in the United Kingdom (UK) in 2017/18, by sector
- Actions taken after receiving a catalog or a commercial brochure for consumer goods in France in 2012
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