U.S. SMBs: direct mail adoption 2016

Published by
J. G. Navarro,
Jan 6, 2023
The statistic shows the share of local businesses using direct mail for advertising or promotion purposes in the United States as of the third quarter of 2016. During a survey, 41 percent of responding SMBs stated they used direct mail for such purposes.

Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016

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Release date

January 2017

Region

United States

Survey time period

Q3 2016

Method of interview

Online survey

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Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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