This statistic shows the results of a 2017/18 survey on the open rates for direct mail advertisements in the United Kingdom, broken down by sector. In the period of consideration, direct mail advertising for the financial services sector had the highest share of opening rates, at 73 percent for initial actions. By comparison, 20 percent of follow-up mailings were opened.
Open rates for addressed direct mail advertisements in the United Kingdom (UK) in 2017/18, by sector
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Statistics
JICMail. (June 1, 2018). Open rates for addressed direct mail advertisements in the United Kingdom (UK) in 2017/18, by sector [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/950012/direct-mail-ads-open-rates-by-sector/
JICMail. "Open rates for addressed direct mail advertisements in the United Kingdom (UK) in 2017/18, by sector." Chart. June 1, 2018. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/950012/direct-mail-ads-open-rates-by-sector/
JICMail. (2018). Open rates for addressed direct mail advertisements in the United Kingdom (UK) in 2017/18, by sector. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/950012/direct-mail-ads-open-rates-by-sector/
JICMail. "Open Rates for Addressed Direct Mail Advertisements in The United Kingdom (Uk) in 2017/18, by Sector." Statista, Statista Inc., 1 Jun 2018, https://www.statista.com/statistics/950012/direct-mail-ads-open-rates-by-sector/
JICMail, Open rates for addressed direct mail advertisements in the United Kingdom (UK) in 2017/18, by sector Statista, https://www.statista.com/statistics/950012/direct-mail-ads-open-rates-by-sector/ (last visited April 26, 2024)
Open rates for addressed direct mail advertisements in the United Kingdom (UK) in 2017/18, by sector [Graph], JICMail, June 1, 2018. [Online]. Available: https://www.statista.com/statistics/950012/direct-mail-ads-open-rates-by-sector/