Direct mail advertising retention at home in Canada 2015

Length of time direct mail advertising is kept at consumers' homes in Canada as of June 2015

Direct mail advertising retention at home in Canada 2015 The statistic presents information on the length of time consumers in Canada keep direct mail advertising at home as of June 2015. According to the findings, 49 percent of responding Canadians said they kept restaurant menus at home for about a month and 53 percent did the same with coupons for fast food.
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Length of time direct mail advertising is kept at consumers' homes in Canada as of June 2015

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A few daysAbout a weekAbout a monthNot applicable, I never keep these
Flyers from gocery stores36%46%1%17%
Flyers from other retailers41%18%2%39%
Coupons for fast food16%8%53%23%
Coupons for other products/services18%11%38%33%
Catalogues16%7%35%42%
Restaurant menus23%5%49%23%
Promotional mail/marketing materials26%12%3%59%
A few daysAbout a weekAbout a monthNot applicable, I never keep these
Flyers from gocery stores36%46%1%17%
Flyers from other retailers41%18%2%39%
Coupons for fast food16%8%53%23%
Coupons for other products/services18%11%38%33%
Catalogues16%7%35%42%
Restaurant menus23%5%49%23%
Promotional mail/marketing materials26%12%3%59%
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The statistic presents information on the length of time consumers in Canada keep direct mail advertising at home as of June 2015. According to the findings, 49 percent of responding Canadians said they kept restaurant menus at home for about a month and 53 percent did the same with coupons for fast food.
Show more
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