Canada direct mail ad retention at home 2015

The statistic presents information on the length of time consumers in Canada keep direct mail advertising at home as of June 2015. According to the findings, 49 percent of responding Canadians said they kept restaurant menus at home for about a month and 53 percent did the same with coupons for fast food.

Length of time direct mail advertising is kept at consumers' homes in Canada as of June 2015

Characteristic	A few days	About a week	About a month	Not applicable, I never keep these
Flyers from gocery stores	36%	46%	1%	17%
Flyers from other retailers	41%	18%	2%	39%
Coupons for fast food	16%	8%	53%	23%
Coupons for other products/services	18%	11%	38%	33%
Catalogues	16%	7%	35%	42%
Restaurant menus	23%	5%	49%	23%
Promotional mail/marketing materials	26%	12%	3%	59%

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Release date

June 2015

More information

Region

Canada

Survey time period

June 2015

Supplementary notes

Question: "Assuming you have kept these mail pieces beacuse they are of interest to you or someone else in your household, how long do they tend to stay in your home before they are recycled or trashed?"
The source did not provide information on the sample number or the type of survey.

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