Global online shopping preference 2017, by category
Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
This statistic presents the online or in-store shopping preference for selected product categories by consumers worldwide as of 2017. During the survey period, 60 percent of respondents stated that they preferred to purchase books, movies, and video games online. The 3 biggest online stores' revenue amounted to almost 100 billion US dollars in 2017.
Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
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| Online | In-store | |
|---|---|---|
| Books, music, movies & video games | 60% | 28% |
| Toys | 39% | 37% |
| Consumer electronics & computers | 43% | 51% |
| Sports equipment/outdoor | 36% | 44% |
| Health & beauty (cosmetics) | 37% | 47% |
| Clothing & footwear | 40% | 51% |
| Jewelery/watches | 32% | 49% |
| Household appliances | 33% | 56% |
| DIY/home improvement | 30% | 52% |
| Furniture & homeware | 30% | 59% |
| Grocery | 23% | 70% |
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Statistics on "E-commerce worldwide"
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