Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017

Loading statistic...
Books, music, movies & video games60%28%
Consumer electronics & computers43%51%
Sports equipment/outdoor36%44%
Health & beauty (cosmetics)37%47%
Clothing & footwear40%51%
Household appliances33%56%
DIY/home improvement30%52%
Furniture & homeware30%59%

© Statista 2017

Download Settings Share
Chart type
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Description Source More information
This statistic presents the online or in-store shopping preference for selected product categories by consumers worldwide as of 2017. During the survey period, 60 percent of respondents stated that they preferred to purchase books, movies, and video games online.
Show more
Release date
February 2017
Survey time period
Number of respondents
24,471 respondents
Method of interview
Online panel
Supplementary notes
Which method do you most prefer for buying your purchases in the following product categories?
The source does not provide an exact date of survey.

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "E-commerce worldwide"

  • Overview
The most important statistics
  • Digital shoppers
The most important statistics
  • Shopping behavior
  • Mobile retail
The most important statistics
  • Digital payment
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

E-commerce worldwide

All Information
in one Presentation

E-commerce worldwide

Everything On "E-commerce worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions