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Global online shopping preference 2017, by category
Global online shopping preference 2017, by category
Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
This statistic presents the online or in-store shopping preference for selected product categories by consumers worldwide as of 2017. During the survey period, 60 percent of respondents stated that they preferred to purchase books, movies, and video games online. The 3 biggest online stores' revenue amounted to almost 100 billion US dollars in 2017.
Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
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| Online | In-store | |
|---|---|---|
| Books, music, movies & video games | 60% | 28% |
| Toys | 39% | 37% |
| Consumer electronics & computers | 43% | 51% |
| Sports equipment/outdoor | 36% | 44% |
| Health & beauty (cosmetics) | 37% | 47% |
| Clothing & footwear | 40% | 51% |
| Jewelery/watches | 32% | 49% |
| Household appliances | 33% | 56% |
| DIY/home improvement | 30% | 52% |
| Furniture & homeware | 30% | 59% |
| Grocery | 23% | 70% |
| Online | In-store | |
|---|---|---|
| Books, music, movies & video games | 60% | 28% |
| Toys | 39% | 37% |
| Consumer electronics & computers | 43% | 51% |
| Sports equipment/outdoor | 36% | 44% |
| Health & beauty (cosmetics) | 37% | 47% |
| Clothing & footwear | 40% | 51% |
| Jewelery/watches | 32% | 49% |
| Household appliances | 33% | 56% |
| DIY/home improvement | 30% | 52% |
| Furniture & homeware | 30% | 59% |
| Grocery | 23% | 70% |
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This statistic presents the online or in-store shopping preference for selected product categories by consumers worldwide as of 2017. During the survey period, 60 percent of respondents stated that they preferred to purchase books, movies, and video games online. The 3 biggest online stores' revenue amounted to almost 100 billion US dollars in 2017.
Show more- Show sources information
- Show publisher information
- Release date
- February 2017
- Region
- Worldwide
- Survey time period
- 2017
- Number of respondents
- 24,471 respondents
- Method of interview
- Online panel
- Supplementary notes
-
Which method do you most prefer for buying your purchases in the following product categories?
The source does not provide an exact date of survey. - Open this statistic in...
Source
- Show sources information
- Show publisher information
- Release date
- February 2017
More information
- Region
- Worldwide
- Survey time period
- 2017
- Number of respondents
- 24,471 respondents
- Method of interview
- Online panel
- Supplementary notes
-
Which method do you most prefer for buying your purchases in the following product categories?
The source does not provide an exact date of survey. - Open this statistic in...
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- Conversion rate of online shoppers worldwide as of 3rd quarter 2018Global online shopper conversion rate 2017-2018
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- Online shopping frequency according to online shoppers worldwide as of October 2018Global online shopping frequency 2018
- Online shopping locations that shoppers worldwide prefer to shop at for first-time and repeat purchases as of May 2018Global online shopper preference for first-time & repeat purchases 2018
- Preferred online shopping device according to global cross-border online shoppers as of October 2017Leading device for cross-border online shopping worldwide 2017
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017Global online shopping preference 2017, by category
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Asia: reasons for shoppers to prefer desktop to mobile retail 2014
- Reasons for U.S. shoppers to prefer desktop to mobile retail 2014
- Showrooming behavior: Electronics shopping in the United Kingdom (UK) 2014
- Italy: consumers tempted by online offers 2017, by gender
- Survey on device usage for online shopping in Norway 2015-2017
- Survey on device usage for online shopping in Finland 2015-2017
- Italy: consumers finalizing purchases online in a few minutes 2017, by gender
- Preferred digital retailer access in Brazil 2014
- Survey on device usage for online shopping in Sweden 2015-2017
- Europe: preferred digital retailer access in selected countries 2013
- Survey on device usage for online shopping in Denmark 2015-2017
- Searching for the best clothing price online in the United Kingdom 2014, by gender
- Share of shopping done online in Canada 2017, by income
- Online clothing shopper buying behavior in the United Kingdom (UK) 2014
- Share of shopping done online in Canada 2017, by age group
- Mexican Gen Z reasons for not shopping online 2016
- Canada: options for online check-out process 2013
- Share of shoppers using price matching in the UK 2013, by retail category
- Canada comparing prices with a mobile phone while shopping 2014, by age
- Brazil: recent retail purchase locations 2015
Studies
- Online shopping in Italy
- Cross-border online shopping in Belgium
- Online shopping events in Latin America
- Cross-border online shopping in the Netherlands
- B2C E-commerce in the Netherlands
- Black Friday e-commerce in Brazil
- E-commerce in Canada
- Online pet care market in the U.S.
- Beauty content on social media
- newegg.com – Store Analysis 2018
- target.com – Store Analysis 2018
- sportsdirect.com – Store Analysis 2019
- bol.com – Store Analysis 2019
- ebags.com – Store Analysis 2019
- The 2018 Amazon Shopper Behavior Study
Statistics on "E-commerce worldwide"
- Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)
- E-commerce share of total global retail sales from 2015 to 2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021
- E-commerce sales as percentage of total retail sales in selected countries in 2017
- E-commerce market share of leading e-retailers worldwide in 2017, based on GMV
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022
- Most popular online marketplaces worldwide in 2018, based on gross merchandise value (in billion U.S. dollars)
- Year-on-year growth of e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018
- Year-on-year growth of desktop e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018
- Year-on-year growth of mobile e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018
- Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium
- Number of digital buyers worldwide from 2014 to 2021 (in billions)
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- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by device
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by platform
- Distribution of global e-commerce sessions as of June 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and medium
- Online shopping frequency according to online shoppers worldwide as of October 2018
- Online shopping locations that shoppers worldwide prefer to shop at for first-time and repeat purchases as of May 2018
- Preferred online shopping device according to global cross-border online shoppers as of October 2017
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
- Share of internet users who have purchased selected products online in the past 12 months as of 2018
- Average value of global online shopping orders as of 3rd quarter 2018, by device (in U.S. dollars)
- Average value of global online shopping orders as of 3rd quarter 2018, by platform (in U.S. dollars)
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)
- Average e-commerce spending per online shopper worldwide per visit as of 4th quarter 2018, by vertical (in U.S. dollars)
- Distribution of retail website visits and orders worldwide as of 4th quarter 2018, by device
- Retail website visit duration worldwide as of 4th quarter 2018, by device (in minutes)
- Online shopping cart abandonment rate in selected industries as of 2nd quarter 2018
- Usage of cross-border e-commerce in selected countries as of May 2018
- Digital retailer from which cross-border digital buyers worldwide made their most recent cross-border digital purchase as of October 2018
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)
- Mobile share of retail e-commerce sales transactions in selected countries as of 2nd quarter 2018
- Share of merchants worldwide who support mobile commerce as a sales channel as of March 2018, by segment
- Share of total revenue from mobile sales channels according to online merchants worldwide from 2013 to 2018
- Most popular mobile payment methods accepted by online merchants worldwide in 2017 and 2018
- Share of selected payment methods as percentage of total e-commerce transaction volume worldwide in 2018, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017
- Share of online merchants worldwide that accept mobile wallets from 2015 to 2018
- Mobile wallets accepted by online merchants worldwide as of March 2018
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by country
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by region
- Reasons for shopping on the computer versus mobile device according to online shoppers in Asia as of October 2014
- Reasons for shopping on the computer versus mobile device according to U.S. online shoppers as of October 2014
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- What device do you use to shop online?
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- Consumers finalizing purchases in a few minutes when shopping online in Italy 2017, by gender
- Preferred digital multi-channel retailer access of digital buyers in Brazil as of August 2014
- What device do you use to shop online?
- Preferred digital retailer access of digital buyers in selected European countries as of June 2013
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- Share of respondents reporting searching the best price of clothing online as a reason for online shopping in the United Kingdom (UK) in 2014, by gender
- Share of shopping done online according to consumers in Canada as of December 2017, by income
- Purchasing behavior of online clothing shoppers in the United Kingdom (UK) as of January 2014*
- Share of shopping done online according to consumers in Canada as of December 2017, by age group
- Reasons for not shopping online among Generation Z in Mexico in 2016
- Important options for online check-out process in Canada as of April 2013
- Percentage of shoppers using price matching once or more in the last 3 months in the United Kingdom (UK) in 2013, by retail category
- Share of consumers who use their mobile phone to compare prices while shopping in a store in Canada as of summer 2014, by age group
- Where exactly did you make your most recent in-store purchase?
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