Dossiers, industry reports and further studies.
→ All Dossiers
→ All Industry Reports
→ All Toplists
→ All Outlook Reports
→ Study Database We create infographics, animated charts, microsites and publications in your desired corporate design. Add a new visual dimension to your communication & marketing activities. Read more → Infographics Bulletin
| Online | In-store | |
|---|---|---|
| Books, music, movies & video games | 60% | 28% |
| Toys | 39% | 37% |
| Consumer electronics & computers | 43% | 51% |
| Sports equipment/outdoor | 36% | 44% |
| Health & beauty (cosmetics) | 37% | 47% |
| Clothing & footwear | 40% | 51% |
| Jewelery/watches | 32% | 49% |
| Household appliances | 33% | 56% |
| DIY/home improvement | 30% | 52% |
| Furniture & homeware | 30% | 59% |
| Grocery | 23% | 70% |
Show further information
Complete Source Details
This statistic presents the online or in-store shopping preference for selected product categories by consumers worldwide as of 2017. During the survey period, 60 percent of respondents stated that they preferred to purchase books, movies, and video games online.
All Information
in one Presentation
Everything On "E-commerce worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.
As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.
$588*
per year
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Register in seconds and access exclusive features.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Exclusive Statista studies on market-relevant topics: 
