Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017

Global online shopping preference 2017, by category This statistic presents the online or in-store shopping preference for selected product categories by consumers worldwide as of 2017. During the survey period, 60 percent of respondents stated that they preferred to purchase books, movies, and video games online. The 3 biggest online stores' revenue amounted to almost 100 billion US dollars in 2017.
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OnlineIn-store
Books, music, movies & video games60%28%
Toys39%37%
Consumer electronics & computers43%51%
Sports equipment/outdoor36%44%
Health & beauty (cosmetics)37%47%
Clothing & footwear40%51%
Jewelery/watches32%49%
Household appliances33%56%
DIY/home improvement30%52%
Furniture & homeware30%59%
Grocery23%70%
OnlineIn-store
Books, music, movies & video games60%28%
Toys39%37%
Consumer electronics & computers43%51%
Sports equipment/outdoor36%44%
Health & beauty (cosmetics)37%47%
Clothing & footwear40%51%
Jewelery/watches32%49%
Household appliances33%56%
DIY/home improvement30%52%
Furniture & homeware30%59%
Grocery23%70%
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Description Source More information
This statistic presents the online or in-store shopping preference for selected product categories by consumers worldwide as of 2017. During the survey period, 60 percent of respondents stated that they preferred to purchase books, movies, and video games online. The 3 biggest online stores' revenue amounted to almost 100 billion US dollars in 2017.
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Release date
February 2017
Region
Worldwide
Survey time period
2017
Number of respondents
24,471 respondents
Method of interview
Online panel
Supplementary notes
Which method do you most prefer for buying your purchases in the following product categories?
The source does not provide an exact date of survey.

More information

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