| Online | In-store | |
|---|---|---|
| Books, music, movies & video games | 60% | 28% |
| Toys | 39% | 37% |
| Consumer electronics & computers | 43% | 51% |
| Sports equipment/outdoor | 36% | 44% |
| Health & beauty (cosmetics) | 37% | 47% |
| Clothing & footwear | 40% | 51% |
| Jewelery/watches | 32% | 49% |
| Household appliances | 33% | 56% |
| DIY/home improvement | 30% | 52% |
| Furniture & homeware | 30% | 59% |
| Grocery | 23% | 70% |
This statistic presents the online or in-store shopping preference for selected product categories by consumers worldwide as of 2017. During the survey period, 60 percent of respondents stated that they preferred to purchase books, movies, and video games online.
