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Global online shopping preference 2017, by category
Global online shopping preference 2017, by category
Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
by J. Clement,
last edited
Oct 8, 2018
This statistic presents the online or in-store shopping preference for selected product categories by consumers worldwide as of 2017. During the survey period, 60 percent of respondents stated that they preferred to purchase books, movies, and video games online. The three biggest online stores' revenue amounted to almost 100 billion US dollars in 2017.
Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
Loading statistic...
| Online | In-store | |
|---|---|---|
| Books, music, movies & video games | 60% | 28% |
| Toys | 39% | 37% |
| Consumer electronics & computers | 43% | 51% |
| Sports equipment/outdoor | 36% | 44% |
| Health & beauty (cosmetics) | 37% | 47% |
| Clothing & footwear | 40% | 51% |
| Jewelery/watches | 32% | 49% |
| Household appliances | 33% | 56% |
| DIY/home improvement | 30% | 52% |
| Furniture & homeware | 30% | 59% |
| Grocery | 23% | 70% |
| Online | In-store | |
|---|---|---|
| Books, music, movies & video games | 60% | 28% |
| Toys | 39% | 37% |
| Consumer electronics & computers | 43% | 51% |
| Sports equipment/outdoor | 36% | 44% |
| Health & beauty (cosmetics) | 37% | 47% |
| Clothing & footwear | 40% | 51% |
| Jewelery/watches | 32% | 49% |
| Household appliances | 33% | 56% |
| DIY/home improvement | 30% | 52% |
| Furniture & homeware | 30% | 59% |
| Grocery | 23% | 70% |
© Statista 2019
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by J. Clement,
last edited
Oct 8, 2018
This statistic presents the online or in-store shopping preference for selected product categories by consumers worldwide as of 2017. During the survey period, 60 percent of respondents stated that they preferred to purchase books, movies, and video games online. The three biggest online stores' revenue amounted to almost 100 billion US dollars in 2017.
- Source
- PwC
- Show further sources information
- Show publisher information
- Release date
- February 2017
- Region
- Worldwide
- Survey time period
- 2017
- Number of respondents
- 24,471 respondents
- Method of interview
- Online panel
- Supplementary notes
-
Which method do you most prefer for buying your purchases in the following product categories?
The source does not provide an exact date of survey. - Open this statistic in...
Source
- Source
- PwC
- Show further sources information
- Show publisher information
- Release date
- February 2017
More information
- Region
- Worldwide
- Survey time period
- 2017
- Number of respondents
- 24,471 respondents
- Method of interview
- Online panel
- Supplementary notes
-
Which method do you most prefer for buying your purchases in the following product categories?
The source does not provide an exact date of survey. - Open this statistic in...
Other statistics on the topic
E-commerce worldwide
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- Share of online users likely to use mobile payments 2018, by country
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- Survey on device usage for online shopping in Norway 2015-2017
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- Survey on device usage for online shopping in Sweden 2015-2017
- Italy: consumers tempted by online offers 2017, by gender
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- Survey on device usage for online shopping in Finland 2015-2017
- Europe: preferred digital retailer access in selected countries 2013
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