Girls' toys market size in Japan FY 2019-2022

Shipment value of the girls' toys and characters market in Japan from fiscal year 2019 to 2022

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Release date

February 2024

Region

Japan

Survey time period

fiscal years 2019 to 2022; the Japanese fiscal year starts on April 1 of each stated year and ends on March 31 of the following year

Special properties

market size is based on the shipment value at manufacturers

Supplementary notes

*Forecast.
Figures include girl-character toys, dress-up dolls, other toys for girls (high-targeted toys included), and among all the smartphone-imitated toys those featuring some characters are included.
Targets were manufacturers, wholesalers, and retailers of toys, toys for building scale models/toys for hobbies, and TV game content manufacturers.

Data prior to fiscal year 2022 come from previous reports.
100 Japanese yen equal 0.64 U.S. dollars or 0.6 euros as of May 2024.
Values have been rounded. 

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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