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Girls' toys market size in Japan 2014-2016

Shipment value of the girls' toys market in Japan from fiscal year 2014 to 2016

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Source

Release date

January 2017

Region

Japan

Survey time period

October to December 2016; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

market size is based on the shipment value at manufacturers

Method of interview

Face-to-face interview

Supplementary notes

*Forecast.
Figures include girl-character toys, dress-up dolls, other toys for girls (high-targeted toys included, and among all the smartphone-imitated toys, those featured with characters are included).
Targets were manufacturers, wholesalers, and retailers of toys and game contents.
1 Japanese Yen equals 0.00898 U.S. dollars or 0.00842 euros as of April 2017.

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