Girls' toys market size in Japan FY 2019-2022

Shipment value of the girls' toys and characters market in Japan from fiscal year 2019 to 2022

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

February 2024



Survey time period

fiscal years 2019 to 2022; the Japanese fiscal year starts on April 1 of each stated year and ends on March 31 of the following year

Special properties

market size is based on the shipment value at manufacturers

Supplementary notes

Figures include girl-character toys, dress-up dolls, other toys for girls (high-targeted toys included), and among all the smartphone-imitated toys those featuring some characters are included.
Targets were manufacturers, wholesalers, and retailers of toys, toys for building scale models/toys for hobbies, and TV game content manufacturers.

Data prior to fiscal year 2022 come from previous reports.
100 Japanese yen equal 0.64 U.S. dollars or 0.6 euros as of May 2024.
Values have been rounded. 

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

Other statistics that may interest you Statistics on

About the industry


About the region


Selected statistics


Other regions


Related statistics


Further related statistics

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.