Infant goods and services market size in Japan 2010-2018

The statistic depicts the market value of the domestic baby goods and services market in Japan from 2010 to 2018. In 2018, the infant goods and services market size was forecasted to reach approximately 4.3 trillion Japanese yen, up from about 2.6 trillion yen in 2010.

Market value of the baby goods and services market in Japan from 2010 to 2018

Market value in trillion Japanese yen
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Release date

February 2019



Survey time period

2010 to 2017

Supplementary notes

The market size of baby goods is calculated based on the shipment value at the makers, and the services based on the sales at the providers of the services.
Research targets were companies developing goods and services for babies, expecting mothers and raising children.
The Japanese baby goods and service market includes the market of goods for babies (age 0-2), giving birth, and raising children (i.e., food, clothing, personal belongings, toys/intellectual training goods/information goods, as well as of the services for babies, expecting mothers, and raising children (i.e., maternity schools, nursery school/day-care facilities for children, baby sitters, baby goods rental services, and etc.). Note that some goods and services for infants of 3 years of age or more are included.

1 Japanese yen equals about 0.00896 U.S. dollars or 0.00792 euros as of March 2019.
Values have been rounded.
Data prior to 2011 comes from previous reporting.

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