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Infant goods and services market size in Japan 2010-2019

Market value of the baby goods and services market in Japan from 2010 to 2018 with a forecast for 2019

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Release date

March 2020



Survey time period

2010 to 2018

Supplementary notes

The market size of baby goods is calculated based on the shipment value at the makers, and the services based on the sales at the providers of the services.
Research targets were companies developing goods and services for babies, expecting mothers and raising children.
The Japanese baby goods and service market includes the market of goods for babies (age 0-2), giving birth, and raising children (i.e., food, clothing, personal belongings, toys/intellectual training goods/information goods, as well as of the services for babies, expecting mothers, and raising children (i.e., maternity schools, nursery school/day-care facilities for children, baby sitters, baby goods rental services, and etc.). Note that some goods and services for infants of 3 years of age or more are included.

1 Japanese yen equals about 0.0093 U.S. dollars or 0.0083 euros as of July 2020.
Values have been rounded.
Data prior to 2012 comes from previous reporting.

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